Sony Computer Entertainment America Sponsors Sprite Liquid Mix Tour, Bringing Hip-Hop and Rock to Fans Across the Country

PlayStation®2 Adds Pro BMX Action to 20-City Summer Tour


Sony Computer Entertainment America Inc. announced today its sponsorship of the 2003 Sprite Liquid Mix Tour, a seven-hour festival that combines the live sounds of today's hottest hip-hop and rock acts with street sports and various forms of urban entertainment. The Sprite Liquid Mix Tour is produced and promoted by Sprite and Creative Artists Agency (CAA), and focuses on giving consumers a wide range of entertainment at an affordable price. The tour kicks off on August 14, in Denver, Colo., and features established and rising musical artists including N.E.R.D. (aka the Neptunes), O.A.R., The Roots, Talib Kweli, Skillz, Robert Randolph and The Family Band, Slightly Stoopid, and more.

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Sony Computer Entertainment America will enhance an already stellar entertainment line-up by providing concertgoers with the opportunity to watch the high-flying stunts of professional BMX bikers at the PlayStation®2 Urban Playground. Pro bikers will perform for Sprite Liquid Mix audiences at least three times a day including one of the sports craziest athletes, Colin Winkelmann, "Rooftop" Mike Escamilla, street rider Edwin Delarosa, tech wizard Adam Banton, and hip hop lover Mike Ardelean. In addition, fans will have the opportunity to sample the latest software titles for the PlayStation 2 computer entertainment system at the BLOCKBUSTER® Video Gaming Lounge, including: Downhill Domination™, Jak II™, NFL GameDay™2004, NBA ShootOut 2004, War of the Monsters™, and Amplitude (ESRB ratings E-T).

"The Sprite Liquid Mix Tour immerses audiences in a total entertainment experience at a great value, an approach we take with our consumers universally," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "The PlayStation 2 entertainment experience also engages consumers on multiple levels -- through sight, sound and hands-on interaction -- creating a fun, interactive experience that Sprite Liquid Mix fans can enjoy."

Sony Computer Entertainment America's sponsorship of the Sprite Liquid Mix Tour expands the company's summer concert presence to include top metal, rock, alternative and hip-hop tours across the country, such as Ozzfest and Vans Warped Tour.

   Sprite Liquid Mix Tour Routing Schedule*:

   Date           Location                 Venue
   Aug. 14        Denver, Colo.            Universal Lending Pavilion
   Aug. 15        Denver, Colo.            Universal Lending Pavilion
   Aug. 17        Seattle, Wash.           White River Amphitheatre
   Aug. 21        Santa Barbara, Calif.    Santa Barbara Bowl
   Aug. 22        Los Angeles, Calif.      Verizon Wireless Amphitheatre
   Aug. 23        San Francisco, Calif.    Chronicle Pavilion
   Aug. 26        Dallas, Texas            Smirnoff Centre
   Aug. 27        Houston, Texas           Cynthis Woods Mitchell Pavilion
   Aug. 29        Atlanta, Ga.             Hi-Fi Buys Amphitheatre
   Aug. 30        Charlotte, N.C.          Verizon Wireless Amphitheatre
   Aug. 31        Washington, DC           Merriweather Post Pavilion
   Sept. 1        Holmdel, N. J.           PNC Bank Arts Center
   Sept. 3        Virginia Beach, Va.      Verizon Wireless Amphitheatre
   Sept. 4        Philadelphia, Pa.        Tweeter Center at the Waterfront
   Sept. 5        Columbus, Ohio           Germain
   Sept. 6        Chicago, Ill.            Tweeter Center
   Sept. 7        Detroit, Mich.           DTE Energy Music Center
   Sept. 9        Pittsburgh, Pa.          IC Light Amphitheatre
   Sept. 10       Cleveland, Ohio          Tower City Amphitheatre
   Sept. 12       Wantagh, N.Y.            Jones Beach Amphitheatre
   Sept. 14       Boston, Mass.            Tweeter Center

   *All dates subject to change

  About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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SOURCE: Sony Computer Entertainment America

CONTACT: Teresa Weaver, +1-650-655-5324, or, or Janette Barrios, +1-650-655-5583, or, both of Sony Computer Entertainment

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