Sony's New Digital Camera Lets 'U' Be a Part of the Picture

Cyber-shot U50 Camera Is a Fun Addition to Back-to-School Gear


Just in time to capture quick photos of the kids leaving for school or for the students themselves as they gear up for a memorable academic year, Sony's new pocket-size Cyber-shot® DSC-U50 digital camera is being introduced to make it easier to capture the memories in stylish fashion.

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Engineered for quick start-up time and ease-of-use, the new camera has a carry-anywhere size, making it convenient to take pictures whenever the moment strikes.

Available in three eye-catching colors (black, silver and metallic orange), the new digital camera features a 180-degree rotating lens that makes it easy to take self-portraits with friends. Its two-megapixel CCD lens and quick power-on capability ensure that both candid and framed shots can be captured and printed with confidence or shared via e-mail.

Priced at about $250, the U50 digital camera that is designed for fun will be available online at and at retailers nationwide in early October.

"With the new Cyber-shot U50 camera, students and parents can recall that between the lectures and the exams, life happens," said Steve Haber, senior vice president for Sony Electronics' Personal Mobile and Imaging Division.

The new camera is the first to accept both the new ultra small Memory Stick PRO Duo™ and Memory Stick Duo™ flash memory cards.

As with other Cyber-shot U-series cameras, the U50 model has a simple-to-use interface. But behind-the-scenes, advanced photographic features work invisibly to allow users to concentrate on capturing the moment without being distracted by camera settings.

   Pre-Flash Metering:  For capturing a subject with a scenic background
   under low-light conditions, the camera illuminates the subject and
   calculates exposure through the lens directly from the CCD for accurate
   flash metering.  Adjustable flash level and red-eye reduction insure
   great flash shots.

   MPEG Movie Mode (Video only):  For those moments when a simple still
   picture doesn't capture the entire mood, DSC-U50 camera captures up to
   15 seconds of MPEG video (160 x 112 pixel resolution) that are perfect
   for emailing to family and friends.

   Bright LCD Monitor:  For framing a picture accurately, the reflective LCD
   absorbs and reflects the ambient light through the LCD to improve
   brightness outdoors.

   Supplied Rechargeable NiMH Batteries:  The unit comes supplied with
   Sony's Nickel Metal Hydride (NiMH) AAA Stamina batteries with external

   Print Directly to Printers:  Via a USB connection, users can print their
   images directly any PictBridge™ compatible printer.

For further information, please contact David D. Yang of Sony Electronics Inc., +1-858-942-7733,; or Sherrie Weldon of The Hoffman Agency, +1-408-975-3068,, for Sony Electronics Inc.

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SOURCE: Sony Electronics Inc.

CONTACT: David D. Yang of Sony Electronics Inc., +1-858-942-7733,; or Sherrie Weldon of The Hoffman Agency,
+1-408-975-3068,, for Sony Electronics Inc.

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