Revised Advisory - Please Note the Addition of Mayor Michael Bloomberg To Tomorrow's Event

                       SONY CORPORATION OF AMERICA

                              MEDIA ADVISORY

   WHAT:     OFFICIAL OPENING OF NEW IMMERSIVE EXHIBIT SPACE
             SONY WONDER TECHNOLOGY LAB

             A 14,000 square foot public museum dedicated to helping young
             visitors better understand the importance of communications
             technology and the science behind it, in an entertaining,
             interactive environment.  Almost 250,000 people visit the Sony
             Wonder Technology Lab annually.

   WHEN:     FRIDAY, OCTOBER 10
             9 A.M.

   WHERE:    THE SONY WONDER TECHNOLOGY LAB
             550 MADISON AVENUE
             NEW YORK CITY
             (ENTRANCE INSIDE ATRIUM/55TH STREET BETWEEN 5TH AVE. AND
             MADISON AVE.)

   WHO:      THE HONORABLE MICHAEL R. BLOOMBERG, MAYOR OF THE CITY OF
             NEW YORK

             MR. NOBUYUKI IDEI, CHAIRMAN AND GROUP CHIEF EXECUTIVE OFFICER,
             SONY CORPORATION

             MR. HOWARD STRINGER, CHAIRMAN AND CHIEF EXECUTIVE OFFICER,
             SONY CORPORATION OF AMERICA

   CONTACT:  LISA GEPHARDT
             SONY CORPORATION OF AMERICA
             212/833-6826
             lisa_gephardt@sonyusa.com

PRNewswire -- Oct. 9

SOURCE: Sony Corporation of America

Web site: http://www.sony.com/