College Hoops Sensation Nick Collison Signs as Cover Athlete For NCAA® Final Four® 2004 by 989 Sports®

Having lead the Kansas Jayhawks to back-to-back Final Four® appearances and being named NABC National Player of the Year and Associated Press First-Team All-American, Sony Computer Entertainment America announced today that former Kansas Jayhawks star Nick Collison will be the cover athlete for NCAA® Final Four® 2004, the soon to be released version of the college hoops videogame franchise from the 989 Sports® development team. Selected by the Seattle SuperSonics with the 12th pick in the first round of the 2003 NBA Draft, Collison is one of the most decorated hoops stars in the storied history of the legendary Kansas University basketball program and a top rookie entering the NBA.

(Photo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

Fronted by Nick Collison, NCAA Final Four 2004 for the PlayStation® and PlayStation®2 computer entertainment system will be available November 11, 2003. Combining true, authentic NCAA college basketball action with updated graphics and an all-new Online Mode, NCAA Final Four 2004 promises to deliver spirit and pageantry of college hoops. NCAA Final Four 2004 will feature more than 300 Division IA teams, multiple modes of play including Practice, Dynasty and Career, state-of-the-art artificial intelligence (AI) and compatibility with 989SportsOnline, the revolutionary central online lobby linking all

989 Sports online titles with features including roster updates, a real-time sports ticker, tournaments, message boards, voice chat, and more.

"We are honored to have Nick Collison join the 989 Sports family. As the NABC National Player of the Year and AP First-Team All-American, Collison is a dominating player and symbolizes hard-nosed college hoops action, much like the NCAA Final Four franchise," said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "Collison was instrumental in Kansas' back-to-back Final Four appearances proving excellent athleticism, knowledge of the game, and a strong work ethic. He is a team player and extraordinarily talented making him an ideal ambassador for NCAA Final Four 2004."

Capping off a remarkable college basketball career with a selection to the NCAA All-Final Four Team in 2003 where he lead his Kansas Jayhawks to the national championship game, Collison's career highlights include being named the Big 12 Conference Player of the Year, ranking second all-time in school history in scoring and third all-time in rebounding as well as being the lone college player named to the USA National Basketball Team.

The independent Entertainment Software Rating Board (ESRB) rates NCAA Final Four 2004 "E" for Everyone. For more information about the ESRB visit www.esrb.org.

About 989 Sports

989 Sports® is the sports software brand of Sony Computer Entertainment America Inc. Known for its top-selling sports franchise titles such as NFL GameDay™, MLB™, NBA ShootOut, NHL FaceOff™, NCAA® Final Four® and NCAA® GameBreaker®, 989 Sports is committed to developing authentic and innovative sports games to appeal to both the professional athlete and hard-core sports videogame fan.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at www.989sports.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Carrie Altuvilla of Sony Computer Entertainment America,
+1-858-824-5684, or carrie_altuvilla@playstation.sony.com, or Rick Heineman,
+1-310-274-7800, or rheineman@bncpr.com, for Sony Computer Entertainment
America

Web site: http://www.esrb.org/

Web site: http://www.989sports.com/