Uptown Chic Meets Downtown Fun in Sony's New Cyber-shot 'U'

Lipstick: check. Car keys: check. Stylish camera to capture an evening with friends: check -- if you have the latest Cyber-shot® U-series camera from Sony.

(Photo: http://www.newscom.com/cgi-bin/prnh/20031022/LAW053 )

Expected in January for about $200, the stylish U40 camera will come in four colors (silver, black, dark blue and red) that match your mood or your outfit.

Slide the front cover sideways and the two-megapixel camera comes to life in under one second -- giving enough time to capture candid shots.

"Life happens in the blink of an eye, and the U40 camera is ready when you are," said Steve Haber, senior vice president for Sony Electronics' Personal Mobile and Imaging Division. "It's about the size of a candy bar, but full featured enough to ensure that the shots turn out great."

The new camera accepts both the ultra small Memory Stick PRO Duo™ and Memory Stick Duo™ flash memory cards.

As with other Cyber-shot U-series cameras, the U40 model has a simple-to- use interface. But behind the scenes, advanced photographic features work invisibly to allow users to concentrate on capturing the moment without being distracted by camera settings. These include:

   *  Pre-Flash Metering:  For capturing a subject with a scenic background
      under low-light conditions, the camera illuminates the subject and
      calculates exposure through the lens directly from the CCD for
      accurate flash metering.  Adjustable flash level and red-eye reduction
      ensure great flash shots.

   *  MPEG Movie Mode (Video only):  For those moments when a simple still
      picture doesn't capture the entire mood, DSC-U40 camera captures up to
      15 seconds of MPEG video (160 x 112 pixel resolution) that are perfect
      for emailing to family and friends.

   *  Bright LCD Monitor:  For framing a picture accurately, the reflective
      LCD absorbs and reflects the ambient light through the LCD to improve
      brightness outdoors.

   *  Supplied Rechargeable NiMH Batteries:  The unit comes supplied with
      Sony's Nickel Metal Hydride (NiMH) AAA Stamina batteries and an
      external charger.

   *  Print Directly to Printers:  Via a USB connection, users can print
      their images directly with any PictBridge™ compatible printer.

For further information please contact: David D. Yang of Sony Electronics Inc., +1-858-942-7733, david.d.yang@am.sony.com ; or Sherrie Weldon of The Hoffman Agency, +1-408-975-3068, sweldon@hoffman.com , for Sony Electronics Inc.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20031022/LAW053
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Sony Electronics Inc.

CONTACT: David D. Yang of Sony Electronics Inc., +1-858-942-7733,
david.d.yang@am.sony.com ; or Sherrie Weldon of The Hoffman Agency,
+1-408-975-3068, sweldon@hoffman.com , for Sony Electronics Inc.