Sony Computer Entertainment America Executive Vice President Andrew House to Deliver Keynote at Annual Game Developers Conference

Sony Computer Entertainment America Inc. announced today that Andrew House, executive vice president, will deliver a keynote address at the 2004 Game Developers Conference, held March 22-26 at the San Jose Convention Center in San Jose, Calif. The General Interest keynote, entitled "Encouraging Innovation in Game Development," will take place Thursday, March 25, 10:30 a.m. - 11:30 a.m., at the San Jose Civic Auditorium. This event is open to registered attendees of the 2004 Game Developers Conference.

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The keynote will explore innovation -- past, present, and future -- and how developers can take advantage of innovation in their own titles to create experiences that are unique, enjoyable and profitable. House will discuss a range of topics including hardware and software innovation that continue to reinvent consumer experiences, and first party software innovations that attracts new game players and forge new gameplay styles.

"Innovation is the key to driving this industry toward new levels of creativity as we head into the next phase in hardware and software development," said Andrew House, executive vice president, Sony Computer Entertainment America. "With the evolution of the industry have come increased risks, and by sharing our vision for current and new platforms, we hope to invigorate and empower the development community to push technological and artistic boundaries that result in unique and exciting consumer experiences."

At Sony Computer Entertainment America, House is responsible for third party and developer relations, including cultivating relationships and maintaining and growing content alliances with content creators and publishers, as well as managing licensee relations and overall strategic product planning. Additionally, House oversees all facets of the company's marketing and brand management efforts in North America, and is also responsible for ensuring that the best offline and online titles appear on PlayStation®2.

In addition to House's keynote address, Sony Computer Entertainment America's game developers, programmers, producers and technology specialists, will present at sessions with expert developers from around the world at the conference.

The annual Game Developers Conference, the world's largest event exclusively devoted to game creators, hosts more than 10,000 attendees from around the world who gather to share ideas, build skills, and learn about the latest tools and technologies. Now in its 18th year, the conference provides an independent forum that defines the future of the game industry and shapes the next generation of entertainment.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Teresa Weaver, +1-650-655-5324, or
teresa_weaver@playstation.sony.com, or Janette Barrios, +1-650-655-5583, or
janette_barrios@playstation.sony.com, both of Sony Computer Entertainment
America

Web site: http://www.us.playstation.com/