Sony Pictures Mobile Enters the Dogg Pound With Snoop

'Snoop Dogg Boxing,' the First Hip Hop Boxing Mobile Game, Uppercuts Across Major Carriers


Sony Pictures Mobile has unleashed the newest addition to its slate of mobile games for 2004, "Snoop Dogg Boxing." The classic arcade style boxing game features the king of hip-hop, Snoop Dogg as the main opponent and also includes his classic anthem hit "Who Am I (What's My Name)?" as the game soundtrack. Available in late April across a wide variety of carriers, all "playas" will be able to download "Snoop Dogg Boxing" on major JAVA and BREW™ handsets.

"Dogs from the east coast to west coast can play my new mobile boxing game and face a crew with mad fighting skills," said Snoop Dogg. "Round for round, this game paid the cost to be the boss of all mobile games."

"Snoop Dogg Boxing" positions players against a posse of bad boys, each with special moves to bust you up. Players enter the ring without street credibility, fight their way up the ranks, earning special punching combos along the way and eventually face the king of the ring, Snoop Dogg, at the final level of the game.

"We set out to create the freshest entertainment sports game around and 'Snoop Dogg Boxing' is a knockout," said Rio Caraeff, vice president of wireless services for Sony Pictures Digital Networks. "Working with Snoop to combine his likeness and music into the boxing game makes this the most unique title available on mobile phones."

Sony Pictures Mobile was formed in 2002 as a business unit of Sony Pictures Digital Networks and has become a global leader in mobile entertainment licensing and publishing. The group has since developed an array of mobile entertainment products, from interactive games to personalization products for consumers worldwide and is the official wireless rights holder to Sony Pictures Entertainment film and television properties such as JEOPARDY!, Wheel of Fortune, Charlie's Angels and Men In Black. All content is available for download by consumers via their mobile device through Sony Pictures Mobile's extensive distribution relationships with leading wireless providers and networks worldwide.

About Sony Pictures Digital Networks

Sony Pictures Digital Networks -- a division of Sony Pictures Digital -- is responsible for mobile entertainment, broadband video delivery and personal media software and services. Sony Pictures Digital Networks is committed to making information and entertainment available anywhere, anytime, on any enabled device. Sony Pictures Digital is a division of Sony Pictures Entertainment. For more information please visit

SOURCE: Sony Pictures Mobile

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