Sony Pictures Mobile and NYTimes.com Announce 'NYT Word Challenge' Game

Sony Pictures Mobile announced its latest mobile gaming title, "NYT Word Challenge," today at CTIA (Cellular Telecommunications & Internet Association Wireless 2004) in association with NYTimes.com. Dedicated wordsmiths and casual gaming fans alike will soon be able to download the "NYT Word Challenge" game and play whenever they want, wherever they go.

This new mobile word game aims to test people's knowledge and challenges players to engage in the masterful wordplay inspired by The New York Times. In this single-player game, users link the letter tiles on screen to form words, build bonus points using magical tiles and avoid special obstacles within the word scramble.

"We are very excited to join with NYTimes.com to bring this title to mobile phone users who love a good word challenge," said Rio Caraeff, vice president of wireless services for Sony Pictures Digital Networks. "The launch of 'NYT Word Challenge' furthers our commitment to delivering the highest quality in branded casual game play to consumers."

Available for download in April, "NYT Word Challenge" will be distributed across all of Sony Pictures Mobile's U.S. carrier partners and available on a wide variety of JAVA and BREW™ handsets.

"The introduction of 'NYT Word Challenge' provides us a great opportunity to expand our offerings available for the mobile market," said Catherine Levene, vice president of product, business development and strategy, New York Times Digital. "We are pleased to be working with Sony Pictures Mobile to provide this fun and intelligent word play game."

Sony Pictures Mobile was formed in 2002 as a business unit of Sony Pictures Digital Networks and has become a global leader in mobile entertainment licensing and publishing. The group has since developed an array of mobile entertainment products, from interactive games to personalization products for consumers worldwide and is the official wireless rights holder to Sony Pictures Entertainment film and television properties such as JEOPARDY!, Wheel of Fortune, Charlie's Angels and Men In Black. All content is available for download by consumers via their mobile devices through Sony Pictures Mobile's extensive distribution relationships with leading wireless providers and networks worldwide.

About Sony Pictures Digital Networks

Sony Pictures Digital Networks -- a division of Sony Pictures Digital -- is responsible for mobile entertainment, broadband video delivery and personal media software and services. Sony Pictures Digital Networks is committed to making information and entertainment available anywhere, anytime, on any enabled device. Sony Pictures Digital is a division of Sony Pictures Entertainment. For more information please visit www.sonypictures.com.

About New York Times Digital

New York Times Digital is the digital business unit of The New York Times Company (NYSE: NYT) and includes market leaders NYTimes.com and Boston.com, and an archive distribution business. NYTD's mission is to provide a high-quality, worldwide online audience with trusted editorial content from The New York Times and The Boston Globe.

SOURCE: Sony Pictures Mobile

CONTACT: On site at CTIA, Jonalyn Morris, +1-323-376-3632,
jonalyn_morris@bhimpact.com, or Los Angeles Office, Fred Paik,
+1-310-477-4647, ext. 260, fred_paik@bhimpact.com, both of Bender/Helper
Impact, for Sony Pictures Mobile; or Kathy Park of The New York Times Company,
+1-212-556-4059, kpark@nytimes.com

Web site: http://www.nytimes.com/

Web site: http://www.sonypictures.com/