Steven Tyler Rocks New Ad Campaign for Sony Electronics' Cyber-Shot DSC-T1 Digital Camera


Bringing together two industry originals, Sony announced that Steven Tyler, lead singer of renowned band Aerosmith, will appear in a broadcast advertising campaign premiering tonight on CBS.

A rock star like no other, Tyler is boldly creative, uniquely stylish, incredibly powerful, and like Sony, he just keeps getting better.

The TV commercial, "Slo Mo," which begins airing today between 9:30-10:00 p.m. during CBS' Two and a Half Men, will run on network and cable channels through July. Starring alongside Tyler is the Cyber-shot® DSC-T1 digital camera, Sony's pocket-sized camera that is always ready to take great pictures. The DSC-T1 comes to life in just over a second, ensuring that you're always able to capture life's moments as they happen whether they feature family, friends or famous rock stars.

"By appearing with rock icon, Steven Tyler, the DSC-T1 gets the rock-n-roll status it deserves for its edgy design, powerful features and roof-raising performance," said Allan Jason, director of marketing for Sony's Personal, Mobile and Imaging Division.

Twice the Camera at Half the Size

The high-end camera that fits in your back pocket. Sony's DSC-T1 digital camera features a 5.1 megapixel resolution, 3X optical zoom and a 2.5" LCD display, all in a design no larger than a deck of cards. The DSC-T1 even packs extra features you would normally expect on a camera twice its size, such as a high-quality Carl Zeiss® Vario-Tessar® lens and 5 area multi-point focus. The DSC-T1 is available now for about $500.

   Jon Piazza
   Sony Electronics Inc.
   (858) 942-3825

   Kristin Green
   Ruder Finn Switzer
   (415) 249-6762

SOURCE: Sony Electronics Inc.

CONTACT: Jon Piazza, of Sony Electronics Inc., +1-858-942-3825,; or Kristin Green, Ruder Finn Switzer,
+1-415-249-6762,, for Sony Electronics Inc.

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