New Sony Memory Stick Media Pricing

Sony Electronics is making it easier and less expensive to capture and store high-quality digital video and high-resolution digital images by lowering the suggested retail price of Memory Stick PRO™ and Memory Stick PRO Duo™ flash media.

Beginning today the 512MB full-size Memory Stick PRO media will be priced around $180. The 256MB Memory Stick PRO card will be available for about $90. Memory Stick PRO media provides high-capacity storage for a variety of digital files. Sony has also reduced the price of its 512MB Memory Stick PRO Duo media to about $250 and the 256MB Memory Stick PRO Duo media has been reduced to about $95.

At one-third the volume and half the weight of a standard-size Memory Stick® card, the tiny media is used in small digital devices, including cellular phones, wearable portable audio players and pocket-sized digital cameras. The Memory Stick PRO Duo media features all the same benefits of standard-size Memory Stick PRO cards offers.

Five Years of Success for the Memory Stick Platform

Since its introduction in 1998, the Memory Stick format has continued to grow and anticipate broad uses of high-capacity, high-speed storage. Sony reports that as of 2003, the cumulative number of products featuring Memory Stick™ slots exceeded 50 million and continues to grow.

For further information, please contact: Rosemary Flynn of Sony Electronics Inc., +1-858-942-7763, rosemary.flynn@am.sony.com; or Alex Laurelli of Ruder Finn/Switzer, +1-415-249-6760, laurellia@ruderfinnswitzer.com, for Sony Electronics Inc.

SOURCE: Sony Electronics Inc.

CONTACT: Rosemary Flynn of Sony Electronics Inc., +1-858-942-7763,
rosemary.flynn@am.sony.com; or Alex Laurelli of Ruder Finn/Switzer,
+1-415-249-6760, laurellia@ruderfinnswitzer.com, for Sony Electronics Inc.

Web site: http://www.sony.com/di