Sony Computer Entertainment America and Coca-Cola Announce 'Unwrap the Experience' Holiday Promotion

This holiday season, the secret to getting a great gift from PlayStation® could be as simple as popping open a Coke.

Sony Computer Entertainment America and The Coca-Cola Company today unveiled their "Unwrap the Experience" instant-win sweepstakes, which will be promoted on more than 100 million packages of Coca-Cola trademark brands.

The promotion runs from Nov. 1 through Dec. 31 and features in-demand PlayStation products including: new PlayStation®2 computer entertainment systems, the yet-to-be-released PSP™ (PlayStation® Portable) handheld entertainment system, PlayStation 2 software titles, and a variety of Coca- Cola products. Consumers simply look under the cap and inside multi-packs of specially marked packages of Coca-Cola products for a message informing them that they've won one of these highly anticipated PlayStation and popular Coke products, just in time for the holidays.

"Coca-Cola drinkers have the chance this holiday season to unwrap the ultimate experience with the latest from PlayStation," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "By bringing PlayStation and Coke brands together, we are reaching millions of consumers and fulfilling their holiday wishes with PlayStation and Coca-Cola products."

The "Unwrap the Experience" promotion features in-demand PlayStation products soon hitting store shelves, including the newly redesigned PlayStation 2 that sets new standards in the fusion of design and functionality. The new PlayStation 2 is a slimmer, more lightweight model that comes equipped with an integrated Ethernet port for network gaming and will be available at retail in the U.S. by Nov. 1, just in time for the year-end peak-selling season. Also featured in the upcoming holiday promotion is the highly anticipated handheld entertainment system, PSP, and the latest PlayStation 2 software titles including: Gran Turismo™4, Jak 3™ Ratchet & Clank®: Up Your Arsenal, Sly Cooper: Band of Thieves™, ATV Offroad Fury® 3, and select Greatest Hits. PSP will launch in North America in 2005, therefore, PSP prizes will be awarded in the New Year upon availability.

In addition to the latest from PlayStation, consumers also have the chance to win a variety of Coca-Cola products in 1.5 liter, 2 liter or 3 liter packages, or $1.50 off of a six-pack of 24 oz. bottles.

"Coca-Cola is an enduring partner and icon for people during the holiday season, and this year will be even more exciting as they also will have the chance to win the very latest and most innovative products from the makers of PlayStation," said Randy Ransom, senior vice president, Coca-Cola Trademark, Coca-Cola North America.

"Unwrap the Experience" is a national campaign supported by a cinema ad airing on screens across the U.S. from late October through late November; television and radio ads; outdoor and print ads; point of sale materials; direct mail and e-mails. For more information on "Unwrap the Experience" promotion, visit www.us.playstation.com beginning November 1.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

  Visit us on the Web at www.us.playstation.com

  About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.coca-cola.com.

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Janette Barrios of Sony Computer Entertainment America, Inc.,
+1-650-655-5583, or janette_barrios@playstation.sony.com; or Mart Martin,
+1-404-676-3445, or mamartin@na.ko.com, for Sony Computer Entertainment
America, Inc.

Web site: http://www.coca-cola.com/

Web site: http://www.playstation.com/