Sony Offers Digital Home Makeover This Holiday Season

Leveraging the nation's fascination with home renovation and improvement, consumers will have the chance to win a $50,000 Digital Home Makeover on SonyStyle.com this holiday season.

Running Nov. 1 through Dec. 31, the sweepstakes offers consumers the opportunity to revitalize and enhance their home with a complete line of best-selling Sony entertainment and electronics products, ranging from a 61-inch XBR® Plasma WEGA™ HDTV valued at $20,000, a Network Walkman® 20GB Hard Drive Digital Music Player and 7.0 Mega-pixel Cyber-shot® Digital Camera, to an all-in-one VAIO® desktop PC and the latest AIBO® Entertainment Robot. The winner will also receive $1,000 worth of their choice of Sony CDs and DVDs.

Consumers can enter to win every day from now through Dec. 31 online at www.sonystyle.com and automatically receive one entry per purchase, while shopping for holiday gifts for family and friends. To enter without purchase, visit www.sony.com/makeover.

"The digitally networked home, long thought of as the entertainment and information centerpiece of the next generation, is now emerging," said Patrick Vogt, senior vice president of Sony Electronics' eSolutions Company. "At Sony, we see high-definition displays as the driving force of the digital living room, and our sweepstakes winner will be at the forefront of this trend."

In addition to the $50,000 Digital Home Makeover Grand Prize, $200 Sony Style® Entertainment shopping sprees are being awarded on a daily basis. Winners can redeem gift certificates online at Sony Style, putting their $200 toward the latest DVD and CD releases from any of the over 200,000 titles available.

Sony Style is a global Sony sub brand that encompasses all direct consumer touch points including SonyStyle.com and Sony Style stores and is intended to evoke the joy and design that is inherent in Sony products and services. SonyStyle.com provides one-stop shopping for Sony's most inventive and original technology, as well as product comparisons, a Learning Center and 360 degree images of cutting-edge products.

For further information, please contact Marcy Cohen of Sony Electronics Inc., +1-201-930-6884, marcy.cohen@am.sony.com; or Jessica Northrup of Nuffer, Smith, Tucker, +1-619-296-0605, ext. 222, jn@nstpr.com, for Sony Electronics Inc.

SOURCE: Sony Electronics Inc.

CONTACT: Marcy Cohen of Sony Electronics Inc., +1-201-930-6884,
marcy.cohen@am.sony.com; or Jessica Northrup of Nuffer, Smith, Tucker,
+1-619-296-0605, ext. 222, jn@nstpr.com, for Sony Electronics Inc.

Web site: http://www.sonystyle.com/

Web site: http://www.sony.com/makeover