Sony Opens New U.S. Design Center in Los Angeles

Product design meets Hollywood style with Sony Electronics' new Design Center which officially opened today in Santa Monica, Calif. The new space brings Sony's U.S. design staff, including the product, graphic and interaction teams, together in one dramatic location. Tonight's ceremonies are expected to include Sony executives from around the globe, as well as guests from the local design industry, in a space not typically open to the public.

The Design Center's new location will help Sony take advantage of the diverse creative community in the Los Angeles area. It will also be in close proximity to Sony Pictures, Sony-BMG Music, the music service Connect in Santa Monica, and naturally Sony Electronics U.S. headquarters in San Diego.

"Design plays a key role in affirming Sony as a leader in consumer electronics. Our mission here is to re-focus our energies on the creative side and create the future of lifestyle entertainment," said Fumiya Matsuoka, vice president for Sony's U.S. design operation.

The Design Center is the product design group within Sony Electronics, Inc. The U.S. Design Center is part of a global network of more than 200 designers worldwide in the product, interaction and graphic design fields. In a typical year, the team will design more than 1,000 products. The Sony Design Center, L.A. brings former facilities in San Francisco and Park Ridge, N.J. together under one roof.

   Contact:  Marcy Cohen
             Sony Electronics Inc.
             201-930-6884
             marcy.cohen@am.sony.com

SOURCE: Sony Electronics, Inc.

CONTACT: Marcy Cohen of Sony Electronics Inc., +1-201-930-6884,
marcy.cohen@am.sony.com