PSP™ (PlayStation® Portable) Rocks the Runway With a Fusion of Fashion and Technology in Designer Accessories Show

To kick off the highly anticipated North American launch of PSP™ (PlayStation® Portable), an extraordinary collection of fashion's biggest talents and rising stars came together under one roof for an exclusive fashion accessories show dubbed Pret a PSP. Acclaimed designers such as Marc Jacobs, Diane von Furstenberg, Henry Duarte, Coach, LRG, Jennifer Lopez, Baby Phat By Kimora Lee Simmons featuring Simmons Jewelry Company, Heatherette, Autore, Charlotte Ronson, Suss Designs, (wb) waraire boswell, Jenni Kayne, Kidada for Disney and IceLink Watch and showed off one-of-a-kind PSP accessories to a front row crowded with a-list stars including Hilary Duff, Haylie Duff, Nicole Richie and fiance DJ AM, and Michael Vartan.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20050315/SFTU135-a
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"The fusion of fashion and technology took off last night on the runway," said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America. "Tonight's show portrayed the true portability of PSP and established it as a must have accessory."

Top models including Maggie Rizer, Kirsty Hume, Guinevere, Rhea Durham and Alek Wek joined Nicky Hilton and Bijou Phillips to strut the runway in style where the sleek and sexy lines of PSP were matched with latest looks for fall and completed by the newest trend in fashion. Driving the trend of fashionable technology, top designers created custom-designed accessories inspired by PSP and its innovative design including a pure gold case encrusted with seven carats of yellow and black diamonds by Baby Phat by Kimora Lee Simmons featuring Simmons Jewelry, tan suede muff with rabbit fur trim and gold studs by Jennifer Lopez and Black leather multi-pocket clutch with leather wrist strap by Marc Jacobs.

After the show David Arquette, Courtney Cox Arquette, Drea de Matteo and Wilmer Valderrama perused the Access Boutique where the new PSP was on display for everyone to play. Jason Bateman, Vince Vaughn, Owen Wilson and Nicky Hilton picked up their PSPs before they hit shelves on March 24. Jessica Alba, Regina King, Chris Kattan, Alyssa Milano, Paula Abdul and the cast of Entourage including Adrian Grenier, Kevin Dillon, Kevin Connelly and Jeremy Pivon were also on hand to celebrate the arrival of PSP.

The outdoor plaza of the Pacific Design Center in West Hollywood was transformed into the PSP Style Park on March 14. Pret a PSP featured multiple showcases that gave a fresh spin on the traditional fashion show, fueling a new wave of awareness for PSP and fashion accessories, and helping to launch emerging talents in the accessories category.

About PSP™ (PlayStation® Portable)

PSP™ (PlayStation® Portable) is a new handheld entertainment system that allows users to enjoy 3D games, high-quality full-motion video, and high- fidelity stereo audio. With graphics rendering capability comparable to that of PlayStation®2, PSP features a 4.3 inch wide screen, high-resolution TFT display. PSP also adopts a newly developed compact but high-capacity (1.8GB) optical disc, Universal Media Disc (UMD™), as its storage medium. With a wide range of accessories and connectivity options, including Memory Stick Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new entertainment platform from PlayStation.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation® Portable) handheld entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP is a new portable entertainment system that allows users to enjoy 3D games, with high- quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP handheld entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

NOTE: PlayStation and the PlayStation logo and UMD are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Memory Stick Duo, Memory Stick PRO Duo, ATRAC3plus and MagicGate are trademarks of Sony Corporation

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050315/SFTU135-a
NewsCom: http://www.newscom.com/cgi-bin/prnh/20050315/SFTU135-b
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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Jennifer Clark of Sony Computer Entertainment Inc.,
+1-650-655-5994, or jennifer_clark@playstation.sony.com; or Katie Cray,
+1-310-854-4800, or kcray@bncpr.com, for Sony Computer Entertainment Inc.

Web site: http://www.playstation.com/