PSP™ (PlayStation® Portable) and Carson Daly Kick Off the U.S. Arrival of the Most Anticipated Product of the Year With a Premiere Party at the Midnight Opening of Sony Style in New York


Consumers to Come Out in Record Numbers As They Line Up to Be the First to Get

                            Their Hands on PSP

   WHO:      Carson Daly, PSP™ (PlayStation® Portable) handheld
             entertainment system and special guests.

   WHAT:     To kick off the first sales of the highly anticipated PSP in
             the United States, Sony Computer Entertainment America Inc.
             (SCEA) will join forces with Carson Daly on March 23 to host a
             premiere party for the midnight opening of the Sony Style Store
             in New York City.  The midnight opening will be one of the
             first chances for consumers to get their hands on the most
             desired product this year.  A record number of consumers are
             expected to come out on March 24 to be the first to purchase
             PSP -- the first truly integrated portable entertainment device
             that features games, movies, music, photos and wireless
             connectivity all in one sleek package.

             SCEA President and Chief Executive Officer Kaz Hirai will be
             on-hand to officially open the doors to Sony Style at midnight,
             kicking off the first sales of the PSP in North America.  Prior
             to doors opening at midnight, consumers will be treated to
             sneak peeks of new games, giveaways, surprise appearances and

   WHEN:     Wednesday, March 23, 2005
             Line-up Begins:  7:00 p.m.
             Doors Open:  9:00 p.m.
             Store Opening:  12:00 a.m. (March 24, 2005)

   WHERE:    Sony Style
             550 Madison Avenue (55th and Madison)
             New York, NY 10022

   INFO:     PSP™ (PlayStation® Portable) is a new handheld
             entertainment system that allows users to enjoy 3D games,
             high-quality full-motion video, and high-fidelity stereo audio.
             With graphics rendering capability comparable to that of
             PlayStation®2, PSP features a 4.3 inch wide screen,
             high-resolution TFT display. PSP also adopts a newly developed
             compact but high-capacity (1.8GB) optical disc, Universal Media
             Disc (UMD™), as its storage medium.  With a wide range of
             accessories and connectivity options, including Memory Stick
             Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new
             entertainment platform from PlayStation.

             For more information and to request credentials, please
             Katie Cray                    Courtney McCraw
             BNC                           BNC
             Office:   310-854-4772        Office:  212-253-4656
             Cell:     714-655-5967        Email:

PRNewswire -- March 21

SOURCE: Sony Computer Entertainment America Inc.

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