PSP™ (PlayStation® Portable) and Carson Daly Kick Off the U.S. Arrival of the Most Anticipated Product of the Year With a Premiere Party at the Midnight Opening of Sony Style in New York
Consumers to Come Out in Record Numbers As They Line Up to Be the First to Get
Their Hands on PSP WHO: Carson Daly, PSP™ (PlayStation® Portable) handheld entertainment system and special guests. WHAT: To kick off the first sales of the highly anticipated PSP in the United States, Sony Computer Entertainment America Inc. (SCEA) will join forces with Carson Daly on March 23 to host a premiere party for the midnight opening of the Sony Style Store in New York City. The midnight opening will be one of the first chances for consumers to get their hands on the most desired product this year. A record number of consumers are expected to come out on March 24 to be the first to purchase PSP -- the first truly integrated portable entertainment device that features games, movies, music, photos and wireless connectivity all in one sleek package. SCEA President and Chief Executive Officer Kaz Hirai will be on-hand to officially open the doors to Sony Style at midnight, kicking off the first sales of the PSP in North America. Prior to doors opening at midnight, consumers will be treated to sneak peeks of new games, giveaways, surprise appearances and more. WHEN: Wednesday, March 23, 2005 Line-up Begins: 7:00 p.m. Doors Open: 9:00 p.m. Store Opening: 12:00 a.m. (March 24, 2005) WHERE: Sony Style 550 Madison Avenue (55th and Madison) New York, NY 10022 MORE INFO: PSP™ (PlayStation® Portable) is a new handheld entertainment system that allows users to enjoy 3D games, high-quality full-motion video, and high-fidelity stereo audio. With graphics rendering capability comparable to that of PlayStation®2, PSP features a 4.3 inch wide screen, high-resolution TFT display. PSP also adopts a newly developed compact but high-capacity (1.8GB) optical disc, Universal Media Disc (UMD™), as its storage medium. With a wide range of accessories and connectivity options, including Memory Stick Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new entertainment platform from PlayStation. For more information and to request credentials, please contact: Katie Cray Courtney McCraw BNC BNC Office: 310-854-4772 Office: 212-253-4656 Cell: 714-655-5967 Email: firstname.lastname@example.org Email: email@example.com
PRNewswire -- March 21
SOURCE: Sony Computer Entertainment America Inc.
Web site: http://www.playstation.com/