PSP™ (PlayStation® Portable) to Kick Off the U.S. Arrival of the Most Anticipated Product of the Year - PSP - With a Premiere Party at the Midnight Opening of PlayStation Store in San Francisco

Consumers to Come Out in Record Numbers As They Line Up to Be the First to Get

                            Their Hands on PSP

   WHO:      PSP™ (PlayStation® Portable) handheld entertainment system
             and special guests.

   WHAT:     To kick off the first sales of the highly anticipated PSP in
             the United States, Sony Computer Entertainment America Inc.
             (SCEA) will host a midnight opening of the PlayStation® Store
             at the Metreon in San Francisco.  The midnight opening will be
             one of the first chances for consumers on the west coast to get
             their hands on the most desired product this year.  A record
             number of consumers are expected to come out on March 24 to be
             the first to purchase PSP -- the most talked about product this
             year and the first truly integrated portable entertainment
             device that features games, movies, music, photos and wireless
             connectivity all in one sleek package.

             SCEA Executive Vice President Jack Tretton will be on-hand to
             officially open the doors to the PlayStation Store at midnight.
             Prior to doors opening at midnight, consumers will be treated
             to sneak peeks of new games, giveaways, surprise appearances
             and more.

   WHEN:     Wednesday, March 23, 2005
             Line-up Begins:  8:00 a.m.
             Doors Open/Sale Begins:  12:00 a.m.

   WHERE:    PlayStation Store
             101 Fourth Street (The corner for Fourth and Mission Streets)
             San Francisco, CA 94103

   MORE
   INFO:     PSP™ (PlayStation® Portable) is a new handheld
             entertainment system that allows users to enjoy 3D games,
             high-quality full-motion video, and high-fidelity stereo audio.
             With graphics rendering capability comparable to that of
             PlayStation®2, PSP features a 4.3 inch wide screen,
             high-resolution TFT display.  PSP also adopts a newly developed
             compact but high-capacity (1.8GB) optical disc, Universal Media
             Disc (UMD™), as its storage medium.  With a wide range of
             accessories and connectivity options, including Memory Stick
             Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new
             entertainment platform from PlayStation.

   For more information and to request credentials, please contact:
   Blake Hennon                            Alice Chung
   BNC                                     BNC
   Office:   310-854-3259                  Office:   310-854-4879
   Cell:     310-463-1414                  Cell:     310-406-5861
   Email:    bhennon@bncpr.com             Email:    achung@bncpr.com

PRNewswire -- March 21

SOURCE: Sony Computer Entertainment America Inc.

Web site: http://www.playstation.com/