Most Anticipated Consumer Product Launch of 2005, PSP™ (PlayStation® Portable), Ushers in a New Era in Portable Entertainment

One Million PSP Value Packs Available for Purchase on March 24th, 2005


Sony Computer Entertainment America Inc. announced today the highly anticipated PSP™ (PlayStation® Portable) portable entertainment system is now available in North America. Setting a precedent as the first-ever integrated portable entertainment system designed to provide consumers with a comprehensive entertainment experience including games, music, movies, communication, and wireless networking, the PSP system builds upon the company's heritage of innovative products that define a new entertainment landscape to meet consumers' lifestyles. In anticipation of the overwhelming consumer demand for PSP, there will be one million PSP Value Pack units available in retail outlets across the country for today's launch. Extending its consumer-centric approach to the business, the PSP Value Pack is available for a suggested retail price of $249.99 US/$299.99 CND, and contains the following:

  -- PSP™ (PlayStation® Portable)
  -- AC Adaptor
  -- Battery Pack
  -- Memory Stick Duo™ (32 MB)
  -- Headphone with remote control
  -- Soft Case
  -- Wrist Strap
  -- Cleaning Cloth
  -- UMD in-pack game/movie/music sampler
  -- Spider-Man™ 2 from Sony Pictures Home Entertainment (for the first 1
     Million PSP Value Packs shipped)

"The launch of PSP in North America marks a new chapter in portable entertainment, giving consumers the freedom to access the entirety of their entertainment options without sacrificing quality all through one extraordinary product," said Kaz Hirai, president and chief executive officer, Sony Computer Entertainment America. "As the tremendous response to PSP continues to grow, we are redefining the marketplace with a comprehensive portable entertainment system."

Market leading Sony Computer Entertainment America's first foray into the portable market, PSP allows for the viewing of movies, digital photo display and supports digital music playback in both MP3 and ATRAC formats. With gaming at the product's core, PSP features graphics rendering capabilities comparable to the leading in-home console, PlayStation 2, bringing an unmatched gaming experience to a portable platform, allowing users to play 3D games, with full-motion video, and high-fidelity stereo audio. PSP also comes complete with built-in stereo speakers, exterior headphone connector and input/output connectors such as USB 2.0, and 802.11b (Wi-Fi) wireless LAN, enabling users to connect to the Internet and play online via a wireless network. Up to 16 PSP systems in the vicinity can also be connected to each other directly, allowing for wireless head-to-head competition. In addition, wireless capabilities allow software and data to be downloaded to a PSP and saved onto a Memory Stick Duo.

PSP has amassed an unsurpassed line-up of 24 titles from the world's leading software development firms available in North America during the launch window. With an additional 23 titles currently in development in North America and 100 titles currently in development world wide, PSP will launch with a broad cross section of entertainment genres and support from publishing leaders Activision, Capcom, Eidos Interactive, Electronic Arts, Koei, Konami, Namco, and Sony Online Entertainment.

Consumers can find the following titles available during the launch window at more than 18,000 retail locations: (listed in alphabetical order)

  -- Ape Escape®: On the Loose, Sony Computer Entertainment America
  -- ATV Offroad Fury®: Blazin' Trails, Sony Computer Entertainment
  -- Darkstalkers Chronicle™: The Chaos Tower, Capcom
  -- Dynasty Warriors®, KOEI
  -- FIFA 2005, Electronic Arts
  -- Gretzky™ NHL®, Sony Computer Entertainment America
  -- Lumines™, Ubisoft
  -- Metal Gear Acid™, Konami
  -- MLB™, Sony Computer Entertainment America
  -- MVP Baseball, Electronic Arts
  -- NBA, Sony Computer Entertainment America
  -- NBA Street Showdown, Electronic Arts
  -- Need for Speed™ Rivals, Electronic Arts
  -- NFL Street 2 Unleashed, Electronic Arts
  -- Rengoku™: Tower of Purgatory, Konami
  -- Ridge Racer™, Namco
  -- Smartbomb, Eidos Interactive
  -- Spider-Man 2™, Activision
  -- Tiger Woods PGA TOUR®, Electronic Arts
  -- Tony Hawk's Underground 2 Remix, Activision
  -- Twisted Metal: Head On™, Sony Computer Entertainment America
  -- Untold Legends: Brotherhood of the Blade, Sony Online Entertainment
  -- Wipeout® Pure, Sony Computer Entertainment America
  -- World Tour Soccer, Sony Computer Entertainment America

Further validating the multi-media entertainment value proposition of PSP, several motion picture studios announced feature film support for the platform with movies being made available on the newly developed proprietary, compact (60 mm), but high-capacity (1.8 GB) optical disc, Universal Media Disc (UMD™), which PSP utilizes as its main storage medium. In addition to other studio announcements, Sony Pictures Home Entertainment announced House of Flying Daggers, XXX, Hellboy, RESIDENT EVIL: Apocalypse and Once Upon A Time In Mexico, for release on April 19 with plans to make additional titles available monthly thereafter. To protect this content, a robust copyright protection system has been developed for UMD, which utilizes a combination of a unique disc ID, 128 bit AES encryption keys for the media, and individual ID for each PSP hardware unit.

About PSP™ (PlayStation® Portable)

PSP™ (PlayStation® Portable) is a new portable entertainment system that allows users to enjoy 3D games, high-quality full-motion video, and high- fidelity stereo audio. With graphics rendering capability comparable to that of PlayStation®2, PSP features a 4.3 inch wide screen, high-resolution TFT display. PSP also adopts a newly developed compact but high-capacity (1.8GB) optical disc, Universal Media Disc (UMD™), as its storage medium. With a wide range of accessories and connectivity options, including Memory Stick Duo, USB 2.0, IR port and Wi-Fi wireless LAN, PSP is the new entertainment platform from PlayStation.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation® Portable) portable entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP is a new portable entertainment system that allows users to enjoy 3D games, with high- quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP portable entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

About Sony Pictures Home Entertainment

Sony Pictures Home Entertainment (SPHE) is a Sony Pictures Entertainment (SPE) company. SPE is a subsidiary of Sony Corporation of America, (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at

(Attachment -- List of PSP™ (PlayStation® Portable) Basic Specifications and Features)

Visit us on the Web at

"PlayStation" and the "PS" Family logo are registered trademarks and "PSP" and "UMD" are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Memory Stick Duo, Memory Stick PRO Duo, ATRAC3plus and MagicGate are trademarks of Sony Corporation.

Spider-Man 2, the movie© 2004 Columbia Pictures Industries, Inc. All rights reserved.

Spider-Man Character ® & © 2004 Marvel Characters, Inc. All rights reserved.

   PSP (PlayStation Portable) Basic Specifications and Features

   Product Name         PSP™ (PlayStation® Portable)

   Color                Black

   Product Code         PSP-1001K

   Dimensions           Approximately 6.7 in (W) x .9 in (H) x 2.9 in (D)

   Weight               Approximately 280g / .62 lbs (including battery)

   CPU                  PSP CPU (System clock frequency 1 - 333MHz)

   Main Memory          32MB

   Embedded DRAM        4MB

   Display              4.3 inch, 16:9 Wide screen TFT LCD
                        480 x 272 pixel, 16.77 million colors
                        Maximum luminance 180 / 130 / 80cd/m2 (when using
                         battery pack)
                        Maximum luminance 200 / 180 / 130 / 80cd/m2 (when
                         using AC adaptor)

   Sound                Built-in stereo speakers

   Main Input/Output    IEEE 802.11b (Wi-Fi)
                        USB 2.0 (mini-B)
                        Memory Stick Duo™
                        IR Remote

   Main Connectors      Memory Stick Duo™ Slot
                        USB connector
                        DC OUT connector
                        DC IN 5V connector
                        Headset connector

   Keys/Switches        Directional buttons (Up/Down/Right/Left)
                        Analog Stick
                        Enter keys (Triangle, Circle, Cross, Square)
                        Left, Right shoulder buttons x 1
                        START button, SELECT button, HOME button x 1
                        POWER/HOLD switch x 1
                        Display button, Sound button, Volume +/- buttons x 1
                        Wireless LAN switch (ON/OFF) x 1
                        OPEN latch (UMD) x 1

   Power                Lithium-ion Battery
                        AC Adaptor

   Disc Drive           UMD Drive (Read only)

   Profile              PSP Game
                        UMD Audio (profile name TBD)
                        UMD Video (profile name TBD)

   Codec                [Video]: "UMD": H.264/MPEG-4 AVC Main Profile Level3
                        [Video}:"Memory Stick": MPEG-4 SP,AAC
                        [Music]: "UMD": linear PCM,ATRAC3plus™
                        [Music}:"Memory Stick": ATRAC3plus™, MP3(MPEG1/2
                        [Photo]: JPEG (DCF2.0/Exif2.21)

   Security             (Encryption) 128bit AES (Copyright protection
                         technology) MagicGate™

   Access control       Region, Parental Control

   Wireless             Infrastructure mode
    communications      Ad hoc mode (connection up to 16 consoles)

   PSP Value Pack       AC adaptor
    supplied            Battery pack
    accessories         Memory Stick Duo (32 MB)
                        Headphone with remote control
                        Soft case, wrist strap and cleaning cloth
                        UMD in-pack sampler

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Patrick Seybold of Sony Computer Entertainment America Inc.,
+1-650-655-5904 or; or Rick Heineman,
+1-310-854-4812 or, for Sony Computer Entertainment
America Inc.

Web site: