PlayStation® Big Hook Up Continues Its Cross Country Search for the Next Action Sports Superstar in Atlanta

Sony Computer Entertainment America and Camp Woodward Team Up for Second Annual 'PlayStation Big Hook Up' Talent Search Contest for Winners in Skate, Inline and BMX

PRNewswire
ATLANTA
04/01/2005

   WHO:     Industry leader Sony Computer Entertainment America is proud to
            team up with Camp Woodward, the most recognized and established
            name in action sports training, for the second annual
            "PlayStation® Big Hook Up" contest.  Sony Computer
            Entertainment America Inc. markets the PlayStation® family of
            products and develops, publishes, markets and distributes
            software for the PS one™ game console, the PlayStation®2
            computer entertainment system and the PSP™ (PlayStation®
            Portable) handheld entertainment system for the North American
            market.

            (Logo:  http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

   WHAT:    "PlayStation Big Hook Up" provides action sports athletes an
            opportunity to showcase their talents at 10 stops across the
            country from March 19 to May 14.  The contest, open to
            participants between the ages of 7-20, will reward winners in
            skate, inline and BMX at all locations with a new, redesigned
            PlayStation 2 and trip to Camp Woodward in Woodward, Pa. to
            compete for the grand prize on June 12-18.  The grand-prize
            winner will take home a cash prize of $5,000, a PSP and access
            to both the East coast and West coast Camp Woodward facilities
            for the remainder of the 2005 season.

   WHERE:   ESPN X Games Skatepark
            Discover Mills
            5900 Sugarloaf Parkway, Suite 325
            Lawrenceville, GA 30043
            678-847-5727

   WHEN:    Tuesday, April 5 (Bike & Inline)
            Wednesday, April 6 (Skate)
            4 p.m. - 8 p.m. both days

   HOW TO
   ENTER:   Just visit www.playstationbighookup.com to find out how to
            register as a participant in the "PlayStation Big Hook Up"
            talent search.  On-site registration is available the day of the
            event, one-hour prior to each of the Open Jam Sessions for
            skate, inline and BMX.  For a full list of tour dates and
            additional details about the "PlayStation Big Hook Up" visit
            www.playstationbighookup.com.  For additional information on
            Camp Woodward visit www.campwoodward.com.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Drew McGuire Milam of Sony Computer Entertainment America,
+1-650-655-5305, or drew_milam@playstation.sony.com

Web site: http://www.playstation.com/