Crossfade Follows Gold With 'Colors'
Band to Continue Selling Out on Headline Tour
This time last year, Crossfade was best known as a rock band from South Carolina. Now, one year, seven hundred thousand album sales, two smash hit songs, 300 live shows, and ten national TV appearances later Crossfade is the artist development story of the year!
"I was completely blown away," says Crossfade lead singer/guitarist Ed Sloan of the phenomenal success of the band's first single "Cold." "We didn't even hear it as a single at first, and now to keep hitting all these milestones, it's amazing us."
One of those milestones for 2004/2005's #1 most played rock song is charting for a record breaking 65 weeks in the top 10 on active rock radio. The airplay has carried the band's self-titled debut album, released in April, 2004, to what is now nearing platinum status.
"People say they rarely come across a song they feel is talking about them, that they can take and mold it to fit their life," says Sloan, trying to explain the lasting appeal of "Cold." "We hang out after every show and every night I get at least five stories -- "Cold" made couples get back together, or one guy who said he wrote in his will he wanted "Cold" played at his funeral. I get all sorts of stories about the impact "Cold" had. I don't know if any song we do can ever be as monstrous as that one."
Yet the year since Crossfade's debut was released has been a year of wonderful surprises and steadily increasing momentum. Last month saw the release of the popular debut as a Dual Disc that features live footage, a lengthy and candid personal interview with the band as well as the video for "Cold." The group is now releasing its third single "Colors" to follow "So Far Away."
"We had a hard time deciding whether 'So Far Away' or 'Colors' was going to be the second single," says Sloan. "We decided to give them a taste of our heavier side before getting back to the melodic side with 'Colors.' 'So Far Away' is heavier and more angst-ridden but people who give us their opinions tell us 'Colors' is their favorite song even above "'Cold.'"
Crossfade hasn't had a free moment since leaving its home base to hit the road in early 2004. The band -- which also includes bassist Mitch James, drummer James Branham and vocalist/turntablist/sampler Tony Byroads -- started touring, opening for Smile Empty Soul, Shinedown and Alter Bridge, co-headlining the SnoCore Tour with Helmet and Chevelle, as well as doing a series of radio festivals. Now the band is out on its first headlining tour, selling out the 400-1500 capacity venues it played last fall opening for other bands.
"Now every kid there is singing along with every song, not just 'Cold'," says Sloan. "It amazes me because we've worked for so long to get a song on the radio. And they're not just singing along, but singing with passion. To see the looks on their faces -- some of them are even crying!"
Crossfade inked its Columbia deal in 2003, after spending most of the previous year holed up in Sloan's garage home studio, writing, recording and producing what would become its debut release with few changes, other than some post-production work by noted engineer/producer Randy Staub (Metallica, P.O.D., Three Doors Down).
"I wrote about 50 songs and with these 10 we made a CD" Sloan say. "We knew we were onto something and we were just going to keep going with it. We had 2000 CDs pressed and released it locally in October 2002. We set up all these shows and were going to start promoting it when on October 10, Columbia Records called and flew us up to showcase and wanted to sign us. We had a grand plan but ten days later, Columbia Records changed all that."
Indeed. Upcoming Tour dates are as follows: with April Sixth supporting! May 5 Chicago, IL House Of Blues May 6 Louisville, KY Jillian's Pavilion May 7 Traverse City, Mi Streeters May 8 Off May 9 Struthers, Oh The Cellar May 10 Off May 11 Ft Wayne, In Pierre's May 12 South Bend, In Heartland May 13 Detroit, Mi Harpo's May 14 Treasure Island, Fl St. Petersburg Pier May 15 Off May 16 Columbus, Oh Newport Music Hall May 17 Cincinnati, Oh Bogarts May 18 Off May 19 Cleveland, Oh The Odeon May 20 Philadelphia, Pa Trocadero May 21 Worcester, Ma The Palladium May 22 New Haven, Ct Toad's Place May 23 Off May 24 Sayreville, NJ Starland Ballroom May 25 Towson, MD Recher Theatre May 26 Charlotte, NC Fastlane Speedstreet Festival May 27 Asheville, NC Orange Peel May 28 Noblesville, In WRZX Radio Show @ Verizon Wireless Music Center May 29 Flint, Mi Machine Shop May 30 Off May 31 Off Jun 1 Off With Seether! Jun 2 Norfolk, VA Norva Theatre Jun 3 Winston-Salem, NC Ziggy's Music Park Jun 4 N. Myrtle Beach, Sc House Of Blues Jun 5 Off Jun 6 Lake Buena Vista, Fl House Of Blues Jun 7 Ft. Lauderdale, Fl Revolution Jun 9 Off Jun 10 Louisville, KY NBC Dew Action Sports Tour Date @ Kentucky Expo Center Jun 11 Kansas City, Mo Liberty Memorial Park Jun 17 Des Moines, IA Val Air Ballroom Jun 18 Sauget, Il Pop's Jul 1 Milwaukee, WI Milwaukee Summerfest Jul 2 Muskegon, Mi Muskegon Summer Celebration Jul 14 Nashville, TN Dancin' In The District Jul 15 Lansing, Mi Adado Riverfront Park Aug 1 Springfield, Mo Ozark Empire Fairgrounds Aug 11 Sioux Falls, SD Sioux Empire Fair Aug 13 Billings, Mt Montana Fair Aug 20 Louisville, KY Kentucky State Fair Sep 24 Oklahoma City, Ok Oklahoma State Fair
SOURCE: Columbia Records
CONTACT: Benny Tarantini of Columbia Records, +1-212-833-5858,
Benny_Tarantini@sonybmg.com; or Veronique Cordier of V Entertainment Network,
+1-908-889-6639, email@example.com, for Columbia Records