San Diego's Gains Support From Sony Electronics for the Year Ahead

Safer Sanctioned Track Alternative to Illegal Street Racing Kept Alive

07/07/2005, a not-for-profit organization that provides America's Favorite City with a safer and sanctioned track alternative to illegal street racing, announced today that Sony Electronics and its Xplod® brand of in-car entertainment products will be a major sponsor for its "race track, not street" program.

"Thanks to Sony, America's Finest City can continue to be among nation's safest cities, said Lydia DeNecochea, director of "Sparing the needless loss of young lives to an illegal street race gone bad is what this is all about." has conducted more than 200 races since its inception in 1998. Each of the Friday night races held at Qualcomm Stadium attract an average of 250 race cars and 2,500 spectators.'s approach to addressing the epidemic of organized illegal street racing has contributed to a major reversal in the illegal street racing related crash mortality/morbidity data in San Diego County.

"Sony sponsors several racing programs in connection with our Xplod- branded mobile electronics products so we certainly understand the thrill of racing, but we also want to see racing carried out in a supervised environment," said Steve Haber, senior vice president of Sony Electronics' Personal, Mobile and Imaging Division, based here in San Diego. "As a long- time corporate citizen of the city, we're pleased to be able to sponsor a safe, structured racing program on the local level.

RaceLegal is recognized internationally as a safer and sanctioned alternative to illegal street racing. works in collaboration with local government, law enforcement, area schools, courts and community service organizations.

The current RaceLegal drag race events at San Diego's Qualcomm Stadium target high-risk enthusiasts in the 16 to 30-year old range. These sanctioned and organized events are held in the stadium's parking lot, with a $20 per night racer fee and a $5 spectator fee.

This unique semi-permanent race site consists of two 1/8th mile side by side racetracks, producing the potential to launch 400 racecars per hour with other the assistance of a professional timing system and a staff of 70 employees and volunteers.

According to DeNecochea, "No other racetrack in the U.S. can match this level of production."

  Contact:  Lydia DeNecochea
            Program Director


CONTACT: Lydia DeNecochea, Program Director of,