Capture the Action and Color in Style With Sony's New Cyber-shot DSC-T5

Why not spice up the color and activity of fall with Sony's latest "always with you, always ready" compact camera that easily slips in your pocket or smallest bag. The new Cyber-shot® DSC-T5 digital camera is ultra slim, yet delivers great pictures.

Great value and performance in a slim package

Like other cameras in Sony's T Series, this new model combines Carl Zeiss Vario-Tessar® optics with 5.1 megapixel resolution, a 3x optical zoom lens, a 2.5" Clear Photo LCD screen, 32 MB of internal memory for storage and easy transfer to an optional Memory Stick® media card*, and increased battery life compared to previous T Series models, with up to 240 shots per charge.

The T5 has a vertical design: It features a lightweight, aluminum body available in four autumnal colors -- red, champagne gold, silver and black -- with a sliding matte silver lens cover.

"This is the perfect 'next' camera for anyone who doesn't want to miss a moment, whether out on the town or at family gatherings," said James Neal, director of digital imaging products at Sony Electronics. "It's the most affordable model in our T series and a great value given its enhanced performance."

Get the shots you want

It is easy to get the shots you want with the Cyber-shot T5. Slide the lens cover down and the camera is ready to capture images in less than a second. Thanks to its folding-optical-path design, the lens never needs to extend forward from the camera body. So you can enjoy the quality of Carl Zeiss optics and the power of a 3x optical zoom in a compact body.

The T5 also comes equipped with Sony's anti-reflective Clear Photo LCD screen, which significantly reduces unwanted glare in brightly-lit environments and delivers vivid color reproduction. The camera's large 2.5" screen is optimized for easy viewing and sharing of images with friends, even at wide angles -- whenever, wherever.

Ten pre-set picture-taking modes also make it easier to get the perfect shot, without having to make any adjustments. Select "Magnifying Glass" for macro shooting up to 1 cm from your object or "High Speed Shutter" to catch fast-moving action like your mom's tennis match.

And don't worry about your battery keeping up with you; Sony's Real Imaging Processor power management system lets you shoot full resolution images in seconds. At 240 shots per charge, the Cyber-shot T5's InfoLithium® T series battery won't let you down.

With this new camera, you not only get the still image but the video too. With an optional Memory Stick PRO Duo™ media card, shooting high-quality video is simple. MPEG-VX fine mode lets you record MPEG video with 640x480 pixel resolution at 30 frames per second, up to the capacity of a compatible media card. A 1-gigabyte Sony Memory Stick card can hold up to 12 minutes of VGA-quality 640 x 480 MPEG video and 384, 5-megapixel JPEG Fine images.

There's so much more you can do with your memories

Once you have captured the perfect pictures and MPEG videos, don't let them sit in your camera or PC. Share them with your family and friends. Connect the T5 to a Sony DPP-FP50 digital photo printer and view your favorite photos as a slideshow on your television or turn them into postcards, calendars and much more.

If you need to print tens or perhaps even hundreds of pictures or want to share funny video clips, let Sony's online photo service make the job simple. Visit www.imagestation.com and use your special memories to create your own online photo and video albums, order prints, or make customized gifts from coffee mugs and photo books to calendars and T-shirts.

The Cyber-shot T5 will be available in September for about $350 (red, black and champagne gold options will be available in October) on SonyStyle.com, at Sony Style retail stores (www.sonystyle.com/retail) and at authorized dealers nationwide. Pre-orders begin on August 1st at www.sony.com/T5.

The camera comes supplied with a NP-FT1 InfoLithium battery, BC-CS3 battery charger, multi-connector cable, wrist strap and software CD-ROM. Optional accessories include the SPK-THB sports pack, CSS-TNA Cyber-shot Station™ cradle, and LCS-THC form-fitting leather case.

   Contact: Yolanda Hunt-Boes
            Sony Electronics Inc.
            (858) 942-4714
            yolanda.hunt-boes@am.sony.com

            Joslyn Beloff
            Burson-Marsteller
            (212) 614-4664
            joslyn_beloff@nyc.bm.com

*Note: Available storage capacity of Memory Stick Duo™ and Memory Stick PRO Duo™ media may vary. A portion of the memory is used for data management functions. Actual available memory in 32 MB is 30 MB.

SOURCE: Sony Electronics Inc.

CONTACT: Yolanda Hunt-Boes of Sony Electronics Inc., +1-858-942-4714,
yolanda.hunt-boes@am.sony.com; or Joslyn Beloff of Burson-Marsteller,
+1-212-614-4664, joslyn_beloff@nyc.bm.com, for Sony Electronics Inc.

Web site: http://www.sony.com/news
http://www.sonystyle.com/
http://www.imagestation.com/