PSP™ (Playstation®Portable) Takes Fashionable Technology to the Next Level With an Exclusive Designer Accessories Show

Celebrating the success of the hottest lifestyle accessory of the year, the PSP™ (PlayStation®Portable) system, Sony Computer Entertainment America is bringing the hit Pret a PSP fashion show to New York's hottest week in fashion. For the first time on the east coast, the Pret a PSP show will take place on September 10 where fashion and technology will mingle in an exclusive runway event featuring an extraordinary collection of fashion designers. Top fashion talent including L.A.M.B., Anna Sui, Christian Louboutin, Tommy Hilfiger, J. Mendel, Earnest Sewn, Lulu Guinness, adidas Respect M.E. by Missy Elliott, and Martine Sitbon will reveal their exclusive PSP accessories to an elite, invite-only crowd of celebrities and fashionistas.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020701/SFM066LOGO )

Acclaimed as the first truly integrated portable entertainment system designed to provide a comprehensive entertainment experience -- games, movies, music, photos and wireless connectivity -- PSP has also gained attention for its sleek and sexy design, inspiring the world's top designers to create custom accessories. These exclusive cases will hit the runway paired with some of the hottest looks as styled by famed celebrity stylist Rachel Zoe and modeled by celebrities and supermodels including Nicky Hilton. "We are pleased to be working with these elite designers as they showcase the true portability of PSP and establish it as a must-have accessory for today's mobile lifestyle where fashion and technology go hand-in-hand," said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America.

For the Pret a PSP show, Skylight Studios in New York City's hip West Village will be transformed into a unique showcase where technology, design and fashion will come together during one of the most important weeks in the fashion world.

After putting on the hottest runway show this year, PSP will help celebrities and fashion's elite get front-row fabulous at the PSP Access Boutique. While getting the chance to relax, interact with PSP and get a close-up look at the accessories featured in the show, guests will be able to enjoy luxurious treatments such as blowouts and styling from Prive, makeup application from Stila, lip plumping from LipFusion, manicures from Essie, jewelry styling by Alex and Ani, mini glycolic renewal treatments from Skinklinic and premium water from glaceau smartwater.

Following a record-setting launch in March, PSP is fast becoming a cultural icon and has proven to be a market altering force with close to 2 million units sold in North America in just five short months. The PSP is available for a suggested retail price of $249.99 (USD) in a PSP Value Pack. There are currently more than 35 games available for PSP on its custom- designed format, Universal Media Disc, and more than 125 feature films, TV programs and videos from major studios, combining to create an unmatched library of entertainment content.

Photo: http://www.newscom.com/cgi-bin/prnh/20020701/SFM066LOGO

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Jennifer Clark, +1-650-655-5994,
jennifer_clark@playstation.sony.com, or Katie Cray, +1-310-854-4800,
kcray@bncpr.com, both of Sony Computer Entertainment America Inc.

Web site: http://www.playstation.com/