Gadgets for Girls: Sony and Luella Merge High Fashion With High-Tech for Spring 2006

Sony Electronics and Luella Bartley joined forces Sunday for an empowering experience during Bartley's Spring/Summer 2006 runway show.

Demonstrating women's growing influence on the consumer electronics industry, Sony's super-slim DSC-T7 Cyber-shot® digital cameras and edgy NW-E505 Walkman® digital music players adorned the models as Luella Bartley introduced her latest collection.

To celebrate the union of high tech and high fashion, Luella Bartley created a limited edition laptop bag, designed exclusively for Sony VAIO® notebook PCs that also appeared on the runway.

For Spring/Summer 2006 Bartley mixed uptown luxury with downtown attitude contrasting the conservative world of English sailing with the iconic underground London and New York music scenes. Sony's sleek devices perfectly complemented the lean and sexy lines of Bartley's collection on the catwalk.

The collaboration between Bartley and Sony began several years ago from a mutual belief in the merging of technology and fashion.

"From product engineering to color and design, consumer electronics are now personalized and incorporated into wardrobe and style considerations, revealing as much about consumer preferences and personality as wardrobes," said Mike Fasulo, chief marketing officer for Sony Electronics. "Women's influence on consumer electronics is growing rapidly and Sony has made a strong commitment to cater to this segment."

The Luella laptop bag, which was inspired by the Spring/Summer 2006 collection, complements the elegant design of Sony's VAIO notebook PCs and provides a chic alternative for women who value form as much as function.

Also at the show, the Luella for Sony "Gadgets for Girls" Lounge offered guests the opportunity to test drive some of Sony's latest product offerings.

Female-friendly devices on display included VAIO notebook PCs, Cyber-shot digital cameras, Walkman digital music players and the four-legged AIBO entertainment robot (a girl's best friend).

Luella designed MiniDisc Walkman player accessory bags and Network™ Walkman player accessory cases were also on display in the lounge.

And for digital music fans that are as inspired by rock and roll as the designer, Luella's exclusive playlist is available at Sony's Connect™ online music store.

   Contact:  Rachel Branch
             Sony Electronics Inc.
             858-521-0743
             rachel.branch@am.sony.com

             Marcy Cohen
             Sony Electronics Inc.
             201-930-6884
             marcy.cohen@am.sony.com

             Ali Froley
             Bizmarck Phillips
             323-655-4741
             ali@bpcm.com

SOURCE: Sony Electronics Inc.

CONTACT: Rachel Branch, +1-858-521-0743, rachel.branch@am.sony.com, or
Marcy Cohen, +1-201-930-6884, marcy.cohen@am.sony.com, both of Sony
Electronics Inc.; or Ali Froley of Bizmarck Phillips, +1-323-655-4741,
ali@bpcm.com

Web site: http://www.sony.com/news