PSP™ (PlayStation®Portable) Creates a Fashion Sensation With an Exclusive Designer Accessories Show

To celebrate the success of the hottest lifestyle accessory of the year, the PSP™ (PlayStation®Portable) system, Sony Computer Entertainment America brought the biggest names in fashion together for the unprecedented fashion accessories show called Pret a PSP on September 10. Acclaimed designers such as L.A.M.B., Fendi, Calvin Klein, Tommy Hilfiger, Anna Sui, Christian Louboutin, J. Mendel, Earnest Sewn, Lulu Guinness, adidas Respect M.E. by Missy Elliott, Maharishi and Martine Sitbon, showed off custom-designed PSP accessories to a front row filled with A-list stars including Gwen Stefani, and Lindsay Lohan during New York's biggest week in fashion.

  (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20050912/SFM069-a
                     http://www.newscom.com/cgi-bin/prnh/20050912/SFM069-b )

"I'm happy to have L.A.M.B. participate in the PSP accessories show as I've always loved designing bags and accessories," said Gwen Stefani, famed musician and acclaimed designer of L.A.M.B., set to debut its highly anticipated Spring 2006 collection in collaboration with Sony Computer Entertainment America on September 16. "It's all about creativity at the end of the day, whether you're talking about fashion, technology or music, and that's what my L.A.M.B. bags are about."

On behalf of the designers, models and attendees of Pret a PSP, Sony Computer Entertainment America will be donating $25,000 to the American Red Cross Disaster Relief Fund benefiting those affected by Hurricane Katrina. This is only a portion of donations Sony Computer Entertainment America has committed to, as the company will also match any and all personal contributions made by employees to organizations assisting with the relief effort.

Additionally, on behalf of Sony Corporation worldwide, Sony Corporation of America and its U.S. operating companies made an immediate cash contribution totaling $500,000 to the American Red Cross Disaster Relief Fund/Hurricane Katrina. In addition, they are also running a U.S. company matching gift program with a cap for the entire contribution initiative of $1 million dollars.

Our thoughts and prayers go out to those impacted by the tragic events of Hurricane Katrina.

To complement the sleek and sexy lines of PSP, top models such as Helena Christensen, Naomi Campbell, Paris Hilton, Theodora Richards, Alexandra Richards, Kirsty Hume, Anouck, Jacquetta and Alec Wek strutted on the runway with hair fashioned by Prive and make-up designed by Stila. For the show, admired celebrity stylist Rachel Zoe paired the hottest looks, including new designs by all the designers with the exclusive PSP cases that were inspired by the device's unparalleled integration of cutting edge design and technology.

Celebrated designers such as Christian Louboutin created a leather leg holster. Renaissance woman Gwen Stefani, renowned for her eclectic and funky style, created three L.A.M.B. accessories, including a gold embossed leather case with antique brass hardware and leather tassels. Tommy Hilfiger unveiled a fitted case featuring his signature Ithaca Stripe fabric, red piping and natural leather backing.

"Saturday's show demonstrated how PSP is the must-have accessory for today's mobile lifestyle," said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America. "The showcase of cutting-edge designs from fashion's top talent illustrated the merging of fashion and technology on a new level."

Following the show Paris Hilton, Lindsay Lohan and Jesse Metcalf hit the exclusive after-party, where they were able to explore the wide range of entertainment capabilities of PSP, including playing games with graphics rendering comparable to that of the leading in-home console, PlayStation®2, viewing videos and photos on the dazzling widescreen LCD, and listening to digital music.

After putting on the hottest runway show this year, SCEA will host the PSP Access Boutique at the Bryant Park Hotel. Guests of the Access Boutique will have the change to relax and interact with PSP, take a closer look at accessories featured in the show, as well as accessories by Fendi, Burberry Prorsum, Emilio Pucci, Goyard, Miu Miu, and Jeremy Scott that are part of a special collection made exclusively for colette in Paris to celebrate the launch of PSP in Europe. colette asked designers to create the cases and with their relentless search for new inspiration and creations, the designers enthusiastically responded to the idea. These cases, and more, will be available online at www.colette.fr and at the Rue Saint-Honore store in October.

Additionally, the Access Boutique will allow guests to get front row fabulous with luxury treatments such as styling from Prive, makeup application from Stila, lip plumping from LipFusion, manicures from Essie, jewelry styling by Alex and Ani, mini glycolic renewal treatments from Skinklinic, premium water from glaceau smartwater and naturally flavored vodka martinis from Cocktails by Jenn.

Following a record-setting launch in March, PSP is fast becoming a cultural icon and has proven to be a market altering force with close to 2 million units sold in North America in just five short months. The PSP is available for a suggested retail price of $249.99 (USD) in a PSP Value Pack. There are currently more than 35 games available for PSP on its custom-designed format, Universal Media Disc, and more than 125 feature films, TV programs and videos from major studios, combining to create an unmatched library of entertainment content.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation®Portable) system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/ .

NOTE: "PlayStation" and the "PS" Family logo are registered trademarks and "PSP" and "UMD" are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050912/SFM069-a
http://www.newscom.com/cgi-bin/prnh/20050912/SFM069-b
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Jennifer Clark of Sony Computer Entertainment America,
+1-650-655-5994, or jennifer_clark@playstation.sony.com, or Katie Cray,
+1-714-655-5967, or kcray@bncpr.com, for Sony Computer Entertainment America

Web site: http://www.playstation.com/