Platform Publishing Lets the Toons Out With Disney's Toontown Online

- Disney's Award-Winning MMO for Kids and Families Available on Retail Shelves, Just In Time for the Holidays -


Sony Online Entertainment's Platform Publishing™, a cross-platform publishing, distribution and marketing label, and Disney Online in association with Buena Vista Games announced today that Disney's Toontown Online, the award-winning massively multiplayer online (MMO) game designed for kids and families, is now available at retail. The family-friendly online game carries a MSRP of $19.99, which includes a two-month subscription to the game service. The retail version of Disney's Toontown Online will come with a CD-ROM disc, a game manual and a Cog poster in the box, as well as access to an in-game kart racer for the newly-added Goofy Speedway kart racing track.

"Toontown Online is fun for players of all ages, and this marks the first time that new Toons will be able to find the game in traditional retail locations," said John Needham, chief financial officer and senior vice president of business development, Sony Online Entertainment. "Toontown Online is a great way for families to play together online. We're very excited that Platform Publishing can help bring this piece of Disney magic to an all-new group of players."

Team up with thousands of players for fun and excitement in Disney's Toontown Online. Disney's Toontown Online ( is an award-winning multiplayer online game filled with non-stop play, ever-changing adventure and irreverent fun. Players create their own cartoon characters (Toons) and join forces to save the world from the Cogs, humorless business robots who are attempting to turn the colorful, happy world of Toontown into a dark metropolis of corporate monotony. It's always growing, always changing and a wild world of cartoon adventures.

Toontown has been designed primarily for children ages 8 to 12, but is enjoyed by kids and adults of all ages. Player feedback reveals that many families are playing the game together, with parents enjoying the game as much as their children. Unique in the game industry, players are evenly split between boys and girls. Toontown has received multiple awards, including Computer Gaming World's MMORPG of the Year in 2003, a 2003 Parent's Choice award, and the 2005 WiredKids Safe Gaming Award.

Toontown Online is rated E for Everyone (cartoon violence and mischief) by the Entertainment Software Ratings Board, and carries a monthly subscription fee of $9.95.

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About Disney Online

Disney Online ( produces the number one kids' entertainment and family community destination on the World Wide Web. Launched in 1995, is designed to reflect the vision of an "online theme park," providing an interactive gateway to all of the company's many Disney-branded internet initiatives. Popular Disney Online places to visit include Disney Channel (, Playhouse Disney (, shopping at Disney Direct (, Walt Disney Parks and Resorts ( Walt Disney Pictures (, Disney DVD & Video ( and Radio Disney (

Among the many magical "neighborhoods" found at are Disney's Toontown Online (, the first 3D massively multiplayer online role playing game for kids and families, and Disney's Blast (, a premium subscription service for kids ages 3-9. Disney Online also produces (, the premier online family resource for "great ideas, practical advice, and fun stuff to do" as well as (, a leading site that provides a broad array of reviews and information to help movie fans "get movie night right." Disney Online is a part of the Walt Disney Internet Group, which provides integrated strategic and operational services for Internet, broadband, and mobile initiatives of The Walt Disney Company (NYSE: DIS).

About Buena Vista Games

Buena Vista Games, Inc. (BVG) is the interactive entertainment arm of The Walt Disney Company. BVG publishes, markets and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide. The company also licenses properties and works directly with third-party interactive game publishers to bring products for all ages to market. For more information, please log on to

About Platform Publishing™

Based in San Diego, CA, Platform Publishing is a cross-platform publishing, distribution and marketing label, with an exciting library of interactive entertainment products from third-party developers and content providers for personal computers, game consoles and mobile devices. The label puts talented developers and publishers together with Platform Publishing's high caliber suite of services and support, including top-notch distribution, marketing and technology resources. Platform Publishing is a DBA of Sony Online Entertainment Inc. For more information, please visit

SOE and the SOE logo are registered trademarks and Platform Publishing and the Platform Publishing logo are trademarks of Sony Online Entertainment Inc. All other trademarks are the property of their respective owners.

SOURCE: Platform Publishing

CONTACT: April M. Jones of Platform Publishing, +1-858-577-3387,; or Brandy Phillips of The Walt Disney Internet
Group, +1-818-623-3764,

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