Calling All Secret Agents, Sony Computer Entertainment America Launches EyeToy: Operation Spy™, Exclusively for the PlayStation®2 Computer Entertainment System

Sony Computer Entertainment America Inc. announced today the release of the EyeToy: Operation Spy™, exclusively for the PlayStation®2 computer entertainment system. Created by Sony Computer Entertainment Europe, EyeToy: Operation Spy is the ultimate in spy training, transporting players into a thrilling world of international espionage, secret codes and undercover surveillance. EyeToy: Operation Spy presents players with an immersive spine tingling narrative, where they join the SIA (Strategic Intelligence Agency) in order to take down a sinister global network of master criminals.

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EyeToy: Operation Spy offers two distinctive spy training programs: Mission and Security. Mission mode allows recruits to enlist at the SIA to be educated in the art of espionage. A player's secret agent skills are put to the ultimate tests by undertaking an exciting range of covert assignments such as code breaking, sky diving, and using high-tech equipment to uncover criminal masterminds bent on taking over the world. The Security mode allows players to set up a high-tech surveillance system in their very own room. If an intruder is detected, a personal pre-recorded alarm can automatically play, and video and photos will be captured as evidence.

"Continuing to build on the success of the franchise and further the evolution of the EyeToy line-up, EyeToy: Operation Spy brings the intriguing life of a spy into the living room for younger PlayStation 2 fans and those young at heart who still fantasize about spy life," said Ryan Hamlyn, producer, Sony Computer Entertainment America. "With electrifying gameplay modes, a unique surveillance feature, a variety of spy games and an innovative facial recognition program, EyeToy: Operation Spy is sure to be a PlayStation 2 favorite for gamers of all ages this holiday season."

Extending features introduced in EyeToy: Play 2™, EyeToy: Operation Spy allows for spies in training to capture and print digital still images with an improved photo resolution to 640x480, sound clips and time lapse video. Additionally, video and audio recordings of the evidence can be stored onto Memory Card, where it can be fast forwarded, rewound, played in slow motion and edited to suit the mission.

New face-recognition technology allows players to create ten secure profiles that can only be unlocked with the correct face. Extended gameplay delivers new and improved security and "hidden camera" surveillance features first introduced in EyeToy: Play 2.

Marketing Support

Sony Computer Entertainment America will support EyeToy: Operation Spy with a print, online and viral advertising campaign, full promotional support, dedicated point-of-purchase displays and merchandising support, broad-based public relations support, immersive and interactive Web site and featured coverage in the PlayStation Underground CD Magazine.

The independent Entertainment Software Rating Board (ESRB) has rated EyeToy: Operation Spy "E" for "Everyone." For more information about the ESRB, please visit www.esrb.org.

About Sony Computer Entertainment America

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation® Portable) system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP system is a new entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Alyssa Casella, +1-650-655-3617, or
Alyssa_Cassella@playstation.sony.com, or Jennifer Clark, +1-650-655-5994, or
Jennifer_Clark@playstation.sony.com, both of Sony Computer Entertainment
America Inc.

Web site: http://www.esrb.org/

Web site: http://www.playstation.com/