Kids Place Innovative PlayStation®2 Exclusive EyeToy: Play 2™ Among the Top Choices From Toy Test 2005 for the Holiday Season

Toy Test 2005 Announces the Top Kid-Friendly Software Titles on Holiday Wish Lists


   WHAT:               America's most recognized toy test event, NBC's
                       "TODAY" show Toy Test 2005, announced today the
                       results for the top software titles for the holiday
                       season, voted on by the kids putting videogames at
                       the top of their wish lists themselves.
                       PlayStation®2 computer entertainment exclusives
                       EyeToy: Play 2™ and Ratchet: Deadlocked™, both
                       were ranked among the top software titles for the
                       holiday season.  EyeToy: Play 2 is the sequel to
                       EyeToy: Play™, which was released two years ago
                       and placed fourth at Toy Test 2003.  EyeToy: Play 2's
                       fifth place finish this year, marks the third year in
                       a row that an EyeToy™ technology based software
                       title has placed in the top 5; EyeToy: AntiGrav™
                       was fourth at Toy Test 2004.  Using cutting-edge
                       technology to project and track the player's image on
                       screen, the EyeToy USB camera continues to take
                       interactive entertainment to a whole new level, as
                       gamers instantly take center stage as the main
                       characters in their own game.  The No. 14 ranking of
                       Ratchet: Deadlocked follows the success of its
                       predecessor in the Ratchet & Clank® franchise, No.
                       3 title of Toy Test 2004, Ratchet & Clank®: Up Your

                       The list of top holiday titles also included
                       PlayStation 2 titles Burnout™ Revenge (Electronic
                       Arts), The Incredible Hulk™: Ultimate Destruction
                       (Vivendi Universal Games), and The Incredibles: Rise
                       of the Underminer (THQ). With all these holiday
                       favorites, it looks as though PlayStation products
                       will once again be in high demand and the must-have
                       gift during the holiday shopping season.
   TOY TEST:           An annual holiday segment produced by Herb Weisbaum,
                       NBC's Toy Test is the venue for children of all ages
                       to test the hottest new videogames for the
                       approaching holiday season.  This year, more than
                       11,000 kids voiced their opinion on what would be the
                       hottest holiday software title during the two-week
                       Toy Test exhibit at the Pacific Science Center in
                       Seattle this summer.

   ABOUT               Industry leader Sony Computer Entertainment America
   SONY COMPUTER       Inc. markets the PlayStation® family of products
   ENTERTAINMENT       and develops, publishes, markets and distributes
   AMERICA             software for the PS one™ game console, the
                       PlayStation®2 computer entertainment system and the
                       PSP™ (PlayStation®Portable) system for the North
                       American market.

                       EyeToy: Play 2 is rated "E10+" for Everyone 10 and
                       older and Ratchet: Deadlocked is rated "T" for Teen,
                       both are exclusively for the PlayStation®2 computer
                       entertainment system.  Learn more about EyeToy: Play
                       2, Ratchet: Deadlocked and PlayStation 2 at

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Drew McGuire Milam of Sony Computer Entertainment America,
+1-650-655-5305, or

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