Sony Style Opens Three New Stores in Florida in Time for the Holidays


Boca Raton, Tampa and Palm Beach Store Openings Raise Nationwide Total to
                                26 Stores

                          Interview Opportunity

  WHAT:           Sony Electronics' legacy of innovation and lifestyle
                  entertainment concepts continues with the grand opening of

                  three new Sony Style fashion retail stores, located at
                  Boca Town Center in Boca Raton, Fla., International Plaza
                  & Bay Street in Tampa, Fla., and The Gardens in
                  Palm Beach, Fla.

                  The Sony Style stores are designed to educate consumers,
                  specifically women, about integrating technology into
                  their lifestyles and homes, and they serve as a showcase
                  for Sony's most innovative electronics and entertainment
                  products and services.

                  The Sony Style stores at International Plaza & Bay Street,

                  Boca Town Center and The Gardens are the 24th, 25th and
                  26th to open in the nation, respectively.

  WHEN & WHERE:   Nov. 22, 2005
                  International Plaza & Bay Street
                  2223 N. West Shore Blvd., Tampa, FL 33607

                  Dec. 2, 2005
                  Boca Town Center
                  6000 Glades Road, Suite 100, Boca Raton, FL 33431

                  Dec. 2, 2005
                  The Gardens Mall
                  3101 PGA Blvd., Palm Beach Gardens, FL 33410

  OPPORTUNITIES:  Dennis Syracuse, senior vice president, Sony retail stores

                  *  Sony's overall retail strategy and what Sony hopes to
                     achieve by going direct to the consumer
                  *  The sleek, visually appealing store designed to help
                     demystify technology for women and help them visualize
                     how electronics can complement their home's interior
                  *  The store's several demonstration areas that encourage
                     consumers to test-drive a variety of electronic
                     devices, including the newest camcorders,
                     top-of-the-line laptops, high-definition TVs, digital
                     cameras, personal audio players and more
                  *  Discuss the store's specialized features, including a
                     concierge located at the entrance of the store,
                     personal in-home delivery services and custom
                     installation support

                  *  Photographers may have access to the store prior to the

                     opening upon request

PRNewswire -- Nov. 21

SOURCE: Sony Electronics

CONTACT: Price Arnett of Nuffer, Smith, Tucker, +1-619-296-0605,
ext. 234,, for Sony Electronics