Live Performances, Demonstrations and Interactive Discussions to Bring Sony's Backstage Theater to Life During 2006 Consumer Electronics Show

  WHAT:     Live talks, demonstrations and music performances will bring
            Sony's Backstage Theater to life for the thousands of attendees
            of this year's Consumer Electronics Show in Las Vegas.  Among
            the many activities taking place in the Sony Backstage Theater
            are:

            * Cartoonist Steve Moore, the inspiration behind Open Season,
              Sony's highly anticipated first, full-length CG motion
              picture, and various Sony Pictures Animation executives
              demonstrating how animated films are developed, from concept
              to screen. (Thursday, January 5, 12:00 p.m.)

            * A seminar on Higher Definition, led by Director Barry
              Sonnenfeld, including a discussion of SXRD technology, the
              advantages of new forms of packaged media such as Blu-ray
              Disc™, and advances in HD Creativity.
              (Thursday, January 5, 1:00 p.m.)

            * An interview with best-selling author James Patterson about
              the impact of the new e-Book concept on the creative process.
             (Saturday, January 7, 10:00 a.m.)

            * A discussion between author and technologist Tim Sanders;
              Richard Sarnoff, EVP of Random House; and Sony Corporation
              executive Tac Sugiyama regarding the exciting new developments
              in e-Books and portable readers.
              (Friday, January 6, 10:00 a.m.)

            * A closer look at the exciting new world of Digital Cinema,
              featuring executives from Sony Pictures Imageworks, Sony
              Pictures Post Production Sound and Sony Electronics.
              (Friday, January 6, 12:00 p.m.)

            * A host of live performances from Sony BMG Music Entertainment
              artists. (Thursday and Friday, January 5-6, 2:00-5:00 p.m.)

            * HD programming, including the NFL on CBS, Jeopardy!, NASCAR,
              Bruce Springsteen and the E Street Band and the Dave Matthews
              Band.

            * And much more.  (See full schedule of events below.)

  WHO:      Cartoonist Steve Moore; Director Barry Sonnenfeld; Columbia
            Recording Artists Cheyenne Kimball and Teddy Geiger; Epic
            Recording Artist The Fray; Zomba Recording Artist Samantha Jade;
            Sony Music Nashville Recording Artist Jace Everett; Best-Selling
            Authors James Patterson and Tim Sanders; as well as a host of
            Sony executives and more.

  WHEN:     9 a.m. to 6 p.m. (4 p.m. Sunday, Jan. 8)
            January 5-8, 2006

  WHERE:    The Sony Backstage Theater
            Located inside the Sony booth
            Consumer Electronics Show 2006
            Las Vegas Convention Center
            Central Hall 5, Booth #14200
            Las Vegas

  CONTACT:  Lisa Carparelli; 212-833-6033; lisa_carparelli@sonyusa.com

  NOTE: All event times listed are Pacific Standard Time

                            SCHEDULE OF EVENTS
                          Sony Backstage Theater
          NOTE: All event times listed are Pacific Standard Time

  JANUARY 5 (THURSDAY)
  Time        Program
  10:00 a.m.  Sony HD Highlights Reel
  11:00 a.m.  Yahoo! Media Group High Definition Field Production
  12:00 p.m.  Sony Pictures Animation featuring Cartoonist, Steve Moore
   1:00 p.m.  Higher Definition featuring Director, Barry Sonnenfeld
   2:00 p.m.  Columbia Recording Artist, Cheyenne Kimball
               Epic Recording Artist, The Fray
   3:00 p.m.  Zomba Recording Artist, Samantha Jade
               Columbia Recording Artist, Teddy Geiger
   4:00 p.m.  Sony Music Nashville Recording Artist, Jace Everett
   5:00 p.m.  HD Jeopardy!

  JANUARY 6 (FRIDAY)
   Time       Program
   9:00 a.m.  Sony HD Highlights Reel
  10:00 a.m.  e-Books: The Next Wave featuring author Tim and Richard
               Sarnoff, EVP, Random House
  11:00 a.m.  HD Jeopardy!
  12:00 p.m.  Digital Cinema, Visual Effects and Sound with Electronics and
               Sony Pictures Imageworks
   1:00 p.m.  Sony Ericsson. Walking to a new beat.
   2:00 p.m.  Columbia Recording Artist, Cheyenne Kimball
               Epic Recording Artist, The Fray
   3:00 p.m.  Zomba Recording Artist, Samantha Jade
               Columbia Recording Artist, Teddy Geiger
   4:00 p.m.  Sony Music Nashville Recording Artist, Jace Everett
   5:00 p.m.  Sony HD Highlights Reel

  JANUARY 7 (SATURDAY)
   Time       Program
   9:00 a.m.  Sony HD Highlights Reel
  10:00 a.m.  e-Books: The Next Wave featuring author James Patterson
  11:00 a.m.  NASCAR in HD presented exclusively by Sony
  12:00 p.m.  Sony Ericsson. Walking to a new beat.
   1:00 p.m.  Bruce Springsteen and the E Street Band - "Live in New York
               City"
   2:00 p.m.  HD Jeopardy!
   3:00 p.m.  Dave Matthews Band - "Weekend on the Rocks" (Live at Red
               Rocks)
   4:00 p.m.  CBS HD Highlights
   5:00 p.m.  Sony HD Highlights Reel

  JANUARY 8 (SUNDAY)
   Time       Program
   9:00 a.m.  Sony HD Highlights Reel
  10:00 a.m.  HD Jeopardy!
  11:00 a.m.  Bruce Springsteen and the E Street Band - "Live in New York
               City"
  12:00 p.m.  "The NFL Today" on CBS Pregame Show Live in HD
   1:00 p.m.  NFL on CBS Live in HD

PRNewswire -- Jan. 4

SOURCE: Sony Corporation Of America

Web site: http://www.sony.com/