The Must-Haves for Fall 2006: Anything From Luella and a Walkman Phone or MP3 Player

Inspired by music and dedicated to supporting "gadgets for girls," Luella Bartley joined forces on Sunday with Sony Electronics and Sony Ericsson to highlight the equally inspiring Walkman® brand during her Fall runway show.

To accessorize her collection, Luella customized Walkman wireless phones and Walkman Bean™ MP3 players with graffiti designs that coordinated with her new line. The uber-chic phones and music players adorned models as they strutted the catwalk.

Fall/Winter 2006 is very sexy for the Luella girl; she has a strong air of confidence and is playing with the themes of 1940's tailoring and the Luella take on menswear.

Call it Betty Page naughtiness with a London edge and a hint of rockabilly. The Walkman devices perfectly complement the vibe.

"I'm motivated by a new sense of dressing up in London with clubs full of beautiful girls in forties-inspired outfits," Bartley said. "The new, modern form of burlesque, the tattooed women of the forties and of course slow, feminine, sexy, music perfect to listen to on a Walkman device."

Walkman Bean MP3 Player

Bright and colorful, the compact Walkman Bean MP3 players sport a sassy shape and come in such tasty colors as coconut white, tropical ice blue, cotton candy pink and licorice black. They store hundreds of songs, include a built-in FM tuner and a brilliant display.

For added convenience, the players have a pop-up USB jack that connects directly to a PC for charging and transferring music. They provide up to 50 hours of continuous playback on a rechargeable battery and feature a quick-charge function that enables about three hours of playback on as little as a three-minute charge.

Sony Ericsson Walkman Phones

Sony Ericsson's new line of Walkman phones elevates mobile music to a whole new level. Great phones first, the Walkman series includes fashionably cool, all-in-one devices that let you take your favorite tunes with you wherever you go. Each phone ships with a high quality stereo headset that has a standard 3.5mm headphone jack, so you can use other headphones if that's your style.

High-quality digital cameras and video capabilities round out these rockin' devices. And, with the Walkman phones' elegant and stylish design, they're perfect for a design diva or phone fashionista.

Also at the show, the Luella for Walkman "Gadgets for Girls" Lounge offered guests the opportunity to get a close up of the specially designed phones and music players.

"My life has a soundtrack," Bartley noted. "And it's usually playing back on a Walkman."

SOURCE: Sony Electronics Inc.

CONTACT: Cherie Gary of Sony Ericsson, +1-919-472-7722,
press.america@sonyericsson.com, cherie.gary@sonyericsson.com; or Rachel Branch
of Sony Electronics Inc., +1-858-942-7595, rachel.branch@am.sony.com; or Ali
Froley of Bismarck Phillips, +1-323-655-4741, ali@bpcm.com

Web site: http://www.sony.com/news