Sony High-Definition Video Recording Ready for Mainstream Consumers

Changing the notion that high-definition video recording is for "advanced videographers only" Sony today announced the HDR-HC3 HDV 1080i Handycam® camcorder.

Compared to its predecessor, this new, high-def camcorder is 26 percent more compact, packed with easy-to-use features, and more affordable.

"People are more savvy about high-definition television, have experienced its visual impact, and now they want the same 'wow factor' for their own home movies," said Linda Vuolo, director for camcorder products at Sony Electronics. "Sony has made great strides in creating the consumer HDV market over the past two years and now we are expanding it even further."

Perfect Integration Into Your Living Room

The camcorder will snuggle up comfortably next to your high-def TV with its HDMI™ output. Now the de facto standard in the consumer electronics industry for transferring high-def content, HDMI offers simple, one-cord connection to display devices so you can just plug and play instead of struggling with multiple cables.

Your own home movies recorded with the HDR-HC3 will stand up proudly next to your pre-recorded high-definition video. The new camcorder delivers superb high-definition picture quality and lighting detail on both video and digital still images.

Advanced Technology Brings Advanced Features

The HDR-HC3 model features a professional-quality Carl Zeiss® Vario- Sonnar® T* lens and Sony's new ClearVid CMOS Sensor™ technology. This imager is engineered to boost picture resolution and clarity to deliver vivid colors and precise image detail. Combined with Sony's Enhanced Imaging Processor™, it provides new and fun-to-use functions.

The camcorder shoots four-megapixel still images, stored on an optional Memory Stick PRO Duo™ media card, for easy transfer between compatible devices.

It has a dual record function that allows you to shoot video and simultaneously capture 2.3 megapixel stills (16:9) in high definition mode and 1.7-megapixel stills (4:3) in standard definition mode. You can also record slow motion video using the model's smooth slow record function, which plays back three seconds of video in 12 seconds -- ideal for analyzing your golf swing or tennis back-hand.

High Def Made Easy

This new model incorporates a number of convenient, easy-to-use features that are ideal for first-time camcorder users and those new to high-def recording.

"Our latest model is a perfect solution for families who are currently using mini-DV camcorders and want to step up to high definition," said Vuolo.

It has a user-assignable dial that can be set to the most regularly-used options for greater ease of recording. It includes Sony's distinctive Easy Handycam button that, when pressed, locks out advanced features on the camcorder, leaving only the buttons essential for recording on the menu.

For quick framing and easy image sharing, the camcorder has a 2.7-inch touch panel SwivelScreen™ LCD featuring Sony's new Clear Photo LCD plus™ technology. The LCD produces bright images with high-contrast that are easy to view in virtually any environment and at any angle.

Other helpful features include Super SteadyShot® image stabilization, a built-in microphone for excellent audio quality, an intelligent built-in flash for well-exposed still images, and a supplied InfoLithium® P battery for up to 90 minutes of continuous recording.

The HDR-HC3 Handycam camcorder will be available in April for about $1700. Optional accessories will include a full line of accessories, including lights, lenses, microphones, InfoLithium® batteries, chargers and cables.

The model will be available at Sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail), and authorized dealers nationwide.

SOURCE: Sony Electronics Inc.

CONTACT: Yolanda Hunt-Boes, Sony Electronics Inc., +1-858-942-4174,
yolanda.hunt-boes@am.sony.com; or Joslyn Beloff of Burson-Marsteller,
+1-212-614-4664, joslyn_beloff@nyc.bm.com, for Sony Electronics Inc.

Web site: http://www.sonystyle.com/retail

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