Sony Computer Entertainment America Adds Two Award-Winning Game Titles to the PlayStation®2 'Greatest Hits' Library
God of War™ and Gran Turismo™4 Popular With Gamers, Sales Exceed 2.5 Million Units
FOSTER CITY, Calif.
Sony Computer Entertainment America Inc. today announced that two of its first party software titles will be added to the PlayStation® 2 "Greatest Hits" software portfolio: God of War™ and Gran Turismo™4. These two award-winning game titles account for sales in excess of 2.5 million units and join the expansive library of 123 "Greatest Hits" titles that are already popular with PlayStation 2 users. PlayStation 2 "Greatest Hits" games are available in stores and online for as low as $19.99 SRP.
"With more than one billion pieces of software shipped worldwide, PlayStation 2 is the fastest-selling gaming platform on the market," said Jack Tretton, executive vice president, co-COO, Sony Computer Entertainment America. "Our collection of 'Greatest Hits' games gives our customers access to hundreds of titles, including some of our most popular, award-winning games, at a value price."
About Recently Added "Greatest Hits" Titles: -- God of War™ was developed by Sony Computer Entertainment America's Santa Monica Studios and was created by the award-winning director of the multi-million selling Twisted Metal® franchise. God of War is a single-player action-adventure game based on the dark brutal world of Greek mythology. In God of War, players take the role of an ex-Spartan warrior named Kratos and embark on a merciless quest to destroy Ares, the God of War. Since its initial release in March 2005, God of War has received more than a dozen "Game of the Year" awards from both the industry and media, most notably from the Academy of Interactive Arts and Sciences, Electronic Gaming Monthly, IGN, MAXIM, Play Magazine, Playboy Magazine and many more. Rating: "M" for Mature -- Gran Turismo™4, developed by Polyphony Digital Inc., provides the most authentic driving simulation available in the marketplace today. The game features extend above and beyond just pure automotive racing, providing a unique destination for automotive and PlayStation 2 enthusiasts to enjoy car culture in every dimension -- extending that goal is highlighted through the availability of more than 700 cars, up to 100 tracks and new modes such as "B-spec (Director mode)" and "Photo Mode." With more than 45 million units sold worldwide, the Gran Turismo franchise continues to redefine the automotive genre in the gaming marketplace and serves as a unique medium for auto manufacturers to showcase their cars. In 2005, Gran Turismo 4 received IGN's "2005 PlayStation 2 Racing Game of the Year" award and its acclaimed director, Kazunori Yamuchi, was listed #1 in the United Kingdom's Car Magazine Automotive Power List and #17 in Motor Trend Magazine's most influential automotive list. Rating: "E" for Everyone Marketing Support
Sony Computer Entertainment America has developed a new marketing campaign to support the PlayStation 2 "Greatest Hits" inductions that covers print and online outlets. Print advertising breaks on March 16, 2006 and will reach millions of readers nationwide through placements in Entertainment Weekly, ESPN and Rolling Stone. Online advertising will begin on March 2, 2006 and continue through the end of the month on sites such as AOL.com and Yahoo.com.
In addition, the company has developed a dedicated TV campaign surrounding the two latest "Greatest Hits" inductees. The television advertising campaign kicks off on March 6, 2006 and runs through the end of April 2006 on various network, cable and syndication programming.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation® Portable) entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.
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