PLAYSTATION®3 Launches Worldwide in Early November 2006

Sony Computer Entertainment Inc. (SCEI) announced today that it would launch PLAYSTATION®3 (PS3) in early November 2006 in Japan, North America and Europe simultaneously. With a monthly production capacity of one million units, SCEI will push forward a powerful product launch to spread the platform rapidly throughout the world, together with a strong and attractive lineup of PS3 game titles.

PS3 incorporates the final specifications of BD (Blu-ray Disc), and with the overwhelming computing power of PS3, it enables playback of BD software at a high bit rate. With a maximum storage capacity of 50 GB (dual layer) and robust security, BD is a highly anticipated storage medium that delivers digital entertainment content such as games and movies at an unparalleled level of image quality.

PS3 is compatible with a vast lineup of television sets currently out in the market, from standard-definition TV to full high-definition TV.

Users can also connect PS3 to high-speed broadband network through Gigabit Ethernet and comfortably enjoy a wide-range of rich and exciting content and services over the network.

SCEI, together with the support and cooperation of game content creators around the world, will strongly promote the creation of a new world of computer entertainment available on PS3.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system and the PSP™ (PlayStation® Portable) entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/.

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SOURCE: Sony Computer Entertainment Inc.

CONTACT: Kimberly Otzman, +1-650-655-7524, or
kimberly_otzman@playstation.sony.com, or Jennifer Clark, +1-650-655-5994, or
jennifer_clark@playstation.sony.com, both of Sony Computer Entertainment
America Inc.

Web site: http://www.playstation.com/