Sony Outlines New 'Full HD' Plans Featuring BRAVIA and SXRD HDTV


Sony Electronics today outlined its plans for new BRAVIA™ flat-panel LCD and Silicon X-tal (Crystal) Reflective Display (SXRD™) Grand WEGA™ micro-display televisions with 1080p (progressive) full high-definition capabilities.

Due to ship in the second half of 2006, there will be various models with 1920 x 1080 display resolution and some products capable of 1080p input. They are expected to complement the upcoming launch of 1080p Blu-ray products, including Sony's recently announced BDP-S1 Blu-ray Disc™ player and the VAIO® RC Desktop PC with a Blu-ray ROM disc drive.

"We plan to bring the best possible visual experience to consumers and 1080p full HD is the holy grail of picture quality," said Randy Waynick, senior vice president of the Home Products Division for Sony Electronics. "Whether it's a Blu-ray movie or another HD source, our BRAVIA and Grand WEGA SXRD televisions deliver higher definition than all the rest."

Sony's newly designed SXRD line will offer screen sizes from 50 to 70 inches. The new BRAVIA models will complete Sony's flat-panel LCD line with various screen sizes and enhanced features.

SOURCE: Sony Electronics Inc.

CONTACT: Greg Belloni of Sony Electronics Inc., +1-858-942-4460,; or Brendan Mullin of Burson-Marsteller,
+1-212-614-4704,, for Sony Electronics Inc.