Sony Unveils New Grand WEGA 3LCD Micro-Display TV Line

Strengthening its runaway market leadership position in the micro-display rear projection television category, Sony Electronics today introduced three new Grand WEGA™ 3LCD models.

The new line -- which features 46-, 50- and 55-inch models -- is designed for those looking for a big-screen HDTV experience, along with exceptional value.

Sony's new 3LCD microdisplay television line features the same exceptional picture quality and performance that has led to it being number one in the category, which, as of March 13 has reached close to 59 percent (dollars) and 55 percent (units) according to The NPD Group, a Port Washington, N.Y.-based market tracking firm.

"Grand WEGA has been the shining star of the micro-display sector since tracking began five years ago and our new models look to continue this legacy of success," said Randy Waynick, senior vice president of the Home Products Division for Sony Electronics. "Offering greater flexibility, deeper features and outstanding picture quality, the new line delivers HDTV at a very reasonable price."

Sony's new 3LCD line includes the 55-inch KDF-55E2000, the 50-inch KDF-50E2000 and the 46-inch KDF-46E2000. Featuring a compact frame design with bottom speaker, the models offer great placement flexibility fitting into cabinets and smaller spaces than traditional microdisplays.

The new models feature Sony's WEGA Engine™ video processing system, which reduces digital video artifacts and Cinema Black Pro for deep black image reproduction. Additionally, the models offer two HDMI inputs and a high-definition front component input for HDV camcorders. They are capable of receiving a WXGA PC signal via HDMI inputs with a DVI to HDMI adapter cable (sold separately).

The KDF-55E2000 and KDF-50E2000 units will ship early this summer for about $3,000 and $2,500, respectively, while the KDF-46E2000 model will be available in mid-summer for about $2,200.

All models will be offered through sonystyle.com, at SonyStyle retail stores (www.sonystyle.com/retail) and at authorized dealers nationwide.

SOURCE: Sony Electronics Inc.

CONTACT: Greg Belloni of Sony Electronics Inc., +1-858-942-4460,
greg.belloni@am.sony.com; or Brendan Mullin of Burson-Marsteller,
+1-212-614-4704, brendan_mullin@nyc.bm.com, for Sony Electronics Inc.

Web site: http://www.sonystyle.com/retail
http://www.sonystyle.com/