Sony Computer Entertainment America Adds Two New Executives to Group Management Structure

Sony Computer Entertainment America today announced the appointment of two executives to new strategic positions within the company. Recognized as veterans in both the electronics and computer entertainment industries, Peter Dille and Philip Rosenberg have assumed the positions of senior vice president, marketing and vice president, business development, respectively. Effective immediately, both individuals will report directly to Jack Tretton, executive vice president and co-COO.

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"I am pleased to have Peter and Phil on board, two individuals who have already contributed so much to our industry," said Jack Tretton, executive vice president and co-COO, Sony Computer Entertainment America. "As we move toward supporting a three-platform strategy, it is critical for us to amass seasoned business leaders who can aid in managing category transition while aspiring to new levels of corporate, brand and product innovation. With these new additions to our management team, I am confident that our market leadership will continue."

Dille has a marketing background expanding more than 20 years, including 13 years of direct experience in the videogame space. Most recently senior vice president, worldwide marketing for THQ, a publicly traded global interactive software publisher, Dille returns to the Sony family after having held various marketing and communications roles within the company, including Sony Computer Entertainment America where he was involved in the launch of the original PlayStation® game console in 1995. In his new role as senior vice president, marketing, Dille is responsible for all facets of the company's marketing efforts in North America, including overall PlayStation brand management, hardware and software marketing, advertising, creative services, public relations, promotions, and online and direct marketing. He will direct an internal marketing department of approximately 100 employees.

In the newly created role of vice president, business development, Rosenberg will lead the team responsible for driving and creating new revenue opportunities for the company and the PlayStation family of products. His group will work in collaboration with the company's existing sales and marketing teams to create, participate in and cultivate relationships and new business opportunities, while maintaining and growing content alliances.

Rosenberg brings 24 years of direct experience working in the games and interactive entertainment industry. For the past 16 years he has been heading up manufacturer's rep firm The Performance Marketing Group, a company he founded, organized to help support and create go-to-market plans and strategies for consumer products through mass-merchants in the North American region. As president and CEO, Rosenberg led his company to achieving a cumulative $2 billion sales milestone.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system, the PSP™ (PlayStation®Portable) system and the upcoming, much-anticipated PLAYSTATION® 3 system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Kimberly Otzman of Sony Computer Entertainment America Inc.,
+1-650-655-7524, or Kimberly_otzman@playstation.sony.com

Web site: http://www.playstation.com/