Sony Electronics Names Stuart Redsun Senior Vice President of Corporate Marketing

With nearly 20 years of brand positioning, marketing and advertising experience as a backdrop, Stuart Redsun will guide U.S. marketing strategies for Sony Electronics' consumer and professional products as the new senior vice president of corporate marketing, reporting to the company's chief marketing officer Mike Fasulo.

Redsun will be responsible for designing and delivering an overarching brand strategy in support of the U.S. electronics business, coordinating specific marketing plans for such product lines as VAIO® computers, Cyber-shot® cameras and BRAVIA™ televisions. He will also develop, direct and coordinate Sony Electronics' national advertising and promotional campaigns.

"To ensure Sony's continued brand leadership in consumer electronics, it is essential that we bring aboard a top creative talent like Stuart to stay on the cutting edge," said Fasulo.

Redsun comes to Sony Electronics from mobile service provider Helio, where he served as executive vice president of marketing. He has also held high-level brand marketing positions at Motorola, Nike and Gateway. Redsun's experience includes the development of demand creation programs, managing both consumer and business-focused advertising campaigns, and executing successful global product launches such as the Motorola Razr and the Tiger Woods collection for Nike Golf.

Redsun will join Sony Electronics on June 19, 2006.

SOURCE: Sony Electronics

CONTACT: John Dolak of Sony Electronics, +1-858-942-2905,
john.dolak@am.sony.com