Sony Style Stores Entertain Families With Young Children With the Help of Popular PBS KIDS® Show, 'It's a Big Big World'

On any given weekend at high end fashion malls nationwide, children have stood by as their parents ogle the latest in consumer electronics at the local Sony Style retail store. Starting this Saturday, it will be the kids' turn.

Sony Electronics, Big Big Productions and Sony Pictures Entertainment have joined together to bring the popular PBS KIDS show "It's a Big Big World"™ to the 30-plus Sony Style stores.

For each of the next three Saturdays, ending July 8 from 10 to 11 a.m., children can watch an exclusive episode of "It's a Big Big World," dance to Snook's -- the series' loveable sloth -- favorite songs, and have their pictures taken. They will also receive a magnetic frame to show off their "It's a Big Big World" photo, a bookmark from the show, and a special cushion given out for viewing the show at the store.

"From the beginning, we designed the Sony Style store to create an experience that's both educational and fun," said Dennis Syracuse, Sony Electronics' senior vice president of Sony retail stores.

From June 20 to July 10, children whose parents purchase a Cyber-shot® digital still camera and/or Handycam® camcorder at the store or online at www.sonystyle.com will receive an exclusive "It's a Big Big World" Fisher Price® View-Master®, correlating image reel, and a music CD with three songs from the show. Detailed information is available at www.sonystyle.com/bigbigworld.

A showcase for the company's most innovative electronics and entertainment offerings, the Sony Style stores provide consumers hands-on experience with Sony's family of products, through multiple demonstration areas.

Now totaling 32, Sony Style store locations include: The Forum Shops at Caesars Palace, Las Vegas; Westfield Shoppingtown Garden State Plaza, Paramus, N.J.; Westfield Shoppingtown West County, St. Louis; Fashion Center at Pentagon City, Arlington, Va.; South Coast Plaza, Costa Mesa, Calif.; Beverly Center, Beverly Hills, Calif.; Stanford Shopping Center, Palo Alto, Calif.; The Mall at Millenia, Orlando, Fla.; Providence Place, Providence, R.I.; The Dallas Galleria, Dallas; Copley Place, Boston; The Houston Galleria, Houston; and The Gardens, Palm Beach, Fla.

They also include large destination stores on Madison Avenue in New York and at the Metreon in San Francisco.

Information about Sony Style stores can be found at www.sonystyle.com/retail.

SOURCE: Sony Electronics Inc.

CONTACT: David Yang of Sony Electronics Inc., +1-858-942-7601,
david.yang@am.sony.com; or Jessica Northrup of Nuffer, Smith, Tucker,
+1-619-296-0605 ext. 222, jn@nstpr.com, for Sony Electronics Inc.

Web site: http://www.sonystyle.com/bigbigworld

Web site: http://www.sonystyle.com/retail

Web site: http://www.sony.com/news