Sony and Michelle Wie Team Up for the Holidays


Sony Press Conference to Announce Marketing Strategies for 2006 Holiday Season

  WHAT:         With the holiday season just around the corner, Sony
                Electronics revs up its marketing efforts with 16-year-old
                golf sensation Michelle Wie by its side.  Please join Sony
                at a press conference to announce and discuss its marketing
                strategies and advertising campaign plans for the 2006
                holiday season.

  WHEN:         Thursday, August 10
                11 a.m.

  WHERE:        Mandarin Oriental Hotel
                North Salon Ball Room
                80 Columbus Circle at 60th Street
                New York, NY 10023

  WHO:          Michelle Wie
                Mike Fasulo, chief marketing officer, Sony Electronics
                Stuart Redsun, senior vice president of corporate marketing,
                Sony Electronics

  DISCUSSION    There will be a Q&A session.  Discussion topics to include:
  TOPICS:       - Overview of key marketing initiatives for fiscal year 2006
                - Sony's involvement with sports marketing
                - Sony's endorsement relationship with Michelle Wie
                - Preview of the 2006 holiday advertising campaign featuring
                  Michelle Wie

      To attend the press conference, please RSVP to Marcy Cohen at

  Contact:  Marcy Cohen
            Sony Electronics

            Price Arnett
            Nuffer, Smith, Tucker
            619/296-0605, ext. 234

PRNewswire -- Aug. 8

SOURCE: Sony Electronics