Sony Computer Entertainment America Launches PSP® (PlayStation® Portable) Entertainment Pack for $249.99(SRP)

Holiday Shopping Starts Early With a New Package Including ATV Offroad Fury®: Blazin' Trails, 'Lords of Dogtown' UMD Movie, and a 1GB Memory Stick Pro Duo™


Sony Computer Entertainment America today announced the PSP® (PlayStation® Portable) Entertainment Pack, a new "all-in-one" offering for portable gaming and entertainment. Available beginning September 13, the package features a PSP system along with the best-selling off-road racing game ATV Offroad Fury®: Blazin' Trails, the "Lords of Dogtown" UMD™ movie, and a Sony 1GB Memory Stick Pro Duo™. With an SRP of $249.99, the PSP Entertainment Pack offers great value to consumers ahead of the holiday shopping season.

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"The PSP system's success stems from its ability to combine console-quality gaming with multimedia applications, and this new package showcases all of the system's strengths," said Peter Dille, senior vice president, marketing, Sony Computer Entertainment America. "Whether consumers want to pick up and play one of our top racing franchises, watch a movie, or enjoy their own music, photos, downloadable content and more, the PSP Entertainment Pack delivers it all in one convenient package."

Beyond demonstrating the PSP system's multi-functionality, the combination of software and storage along with the PSP hardware creates a compelling product with significant value. The total cost for each of the components, if purchased separately, would be $300 or more, so the PSP Entertainment Pack delivers $50 of added value to consumers.

"While the PSP system has out-sold all other next-generation gaming handhelds in the period since its launch, we expect this new offering to drive additional consumer interest and sales, particularly as the holiday shopping season approaches," Dille said.

The PSP Entertainment Pack provides everything you need to enjoy the ultimate in portable gaming and entertainment right out of the box, making it an ideal gift for everyone from students to gadget fans to business and leisure travelers. With the included Sony 1GB Memory Stick Pro Duo, there's plenty of storage for gift-givers to customize the system by downloading personal photos, favorite songs and video clips. Details on how to transfer content to a PSP system can be found at: .

About the PSP system

The PSP system is the first truly integrated portable entertainment system designed to handle multiple applications -- music, video, photo, Internet, and wireless connectivity, with games as its primary driver. The PSP system features an unmatched library of entertainment content, combining more than 125 games and more than 430 feature films, TV programs, and videos on UMD from major studios and record labels, as well as downloadable content from the Internet.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PS one™ game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system and the upcoming, much-anticipated PLAYSTATION®3 computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for PS one game console, PlayStation 2 computer entertainment system and PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as regional headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. More information can be found online at .

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Jennifer Clark of SCEA, +1-650-655-5994, or; or Meghan Hughes, +1-415-593-8435, or, for SCEA

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