Sony Style Shops Offer Exclusive Products and Services

Expressing oneself got just a bit more stylish with Sony's new My Style service.

Starting today, Sony Style® online and retail store customers can choose from an array of designs and colors, as well as customization services like engraving for select Sony products. The retail shops have newly created sections that identify the My Style service, while online customers can visit www.sony.com/MyStyle.

The service is divided into three categories: personalization, customization and exclusives. The first offers customers the opportunity to engrave their VAIO® notebook computer with their name or a message that personalizes a gift. The second allows users to select optional different colored or patterned covers for select VAIO notebooks and as well as optional bezels for select flat-panel BRAVIA® LCD TVs. The exclusives portion of the service highlights products that are only available through Sony Style, such as various colors for Cyber-shot® digital cameras.

"Sony products have always set a benchmark in industrial design, yet one way to improve upon them is to allow customers to add their personal touch," said Hiro Kawano, Sony Electronics' senior vice president of direct consumer sales.

A showcase for innovative electronics and entertainment offerings, the stores provide consumers with a hands-on experience with Sony's family of products, through multiple demonstration areas.

Now totaling 36, some of the Sony Style store locations include: The Forum Shops at Caesars Palace, Las Vegas; Westfield Shoppingtown Garden State Plaza, Paramus, N.J.; Westfield Shoppingtown West County, St. Louis; Fashion Center at Pentagon City, Arlington, Va.; South Coast Plaza, Costa Mesa, Calif.; Beverly Center, Beverly Hills, Calif.; Stanford Shopping Center, Palo Alto, Calif; Mall at Millenia, Orlando, Fla.; Providence Place, Providence, R.I.; The Dallas Galleria, Dallas; Copley Place, Boston; The Houston Galleria, Houston; and The Gardens, Palm Beach, Fla.

They also include large destination stores on Madison Avenue in New York and at the Metreon in San Francisco.

Further information about Sony Style retail stores and a complete list of locations can be found at www.sonystyle.com/retail.

  Contact: David Yang
           Sony Electronics Inc.
           david.yang@am.sony.com

           Jessica Northrup
           Nuffer, Smith, Tucker
           jn@nstpr.com

SOURCE: Sony Electronics Inc.

CONTACT: David Yang of Sony Electronics Inc., +1-858-942-7601,
david.yang@am.sony.com; or Jessica Northrup of Nuffer, Smith, Tucker,
+1-619-296-0605, ext. 222, jn@nstpr.com, for Sony Electronics Inc.

Web site: http://www.sonystyle.com/retail

Web site: http://www.sony.com/MyStyle