Ready, Set, Go! Sony Renews Its Commitment to Automotive Performance at SEMA Show

Start your engines -- Sony's mobile electronics showroom at the Specialty Equipment Market Association's annual tradeshow features spankin' new 2007 Xplod and Marine products, plus PLAYSTATION®3 (PS3™) computer entertainment system where attendees can view a demo of Gran Turismo™ HD, inside a fully-laced Scion xA. Sony's centerpiece Scion is one of 24 customized rides parked near 14 new Xplod products on display. Sony Xplod equipment is featured in 59 vehicles at the show.

In It to Win It

"This year, we added two outdoor sections," said Brennan Mullin, general manager for mobile electronics at Sony Electronics. "Combined with our indoor showroom, we have the largest square footage in the North Hall. We've got something for everyone -- from the SPEED Channel's "Street Tuner Challenge" Mustang to a vintage low rider."

All My Friends Know the Low Rider

Sony has announced a new Team Xplod member, Marco Patino, whose first Sony vehicle has prime real estate in the street-themed section of the Xplod showroom. His 1965 Buick Riviera Gran Sport is an authentic low rider classic with its lay-and-display hydraulics and multiple wheels and tire combinations. With four Xplod amps and three pairs of two-way speakers, this car's boomin' audio system will knock you down. Patino served as the features editor of Lowrider magazine for 15 years and is an old-school builder with several magazine covers under his belt.

Cars with Attitude

Team Xplod members Shawn Bennett and Rodney Findley are back in the booth this year showcasing their new cars: a 2006 Porsche Cayman S and a Dodge Ram 2500 Heavy Duty. Using Xplod GTR amps and specialty speakers in a 3-way component system, Bennett lays the audio quality on thick in his Porsche Cayman, which contains the only Vortech supercharger specially designed for the Cayman S. Findley unveils his Dodge Ram with Xplod audio, including three component systems, four 12-inch subwoofers, and four amplifiers.

Pump up the Volume

Sony has unveiled its new GT Series component speakers, the perfect complement to the GT Series head units. Four new models, XS-GT6935A (6 x 9-inches), XS-GT1625A (6.5-inches), XS-GT1325A (5.25-inches) and XS-GT5725A (5 x 7-inches) feature sleek new designs and high sound quality. Pricing starts at about $60 for the XS-GT1325A and XS-GT5725A speakers and about $80 for the XS-GT6935A speakers. The GT Series speakers will be available in January.

Additionally, Sony has introduced its new capless subwoofers. Besides delivering low frequency bass, the new subs also feature a new capless design on the back, giving more style options for car audio builders and designers. The XS-L154P5B subwoofer (15-inch), XS-L124P5B subwoofer (12-inch) and XS-L104P5B subwoofer (10-inch) will be available in January and will be priced at about $90, $110 and $170, respectively.

Size Does Matter

The Scion features some of Sony's hottest new Xplod products, unveiled at SEMA. The Sony slim subwoofers and amplifiers take up less room and are a great fit in both pick-up trucks and sports compact vehicles. With ten new small amps, six subs and two-way speakers, a component system and the head unit with Bluetooth® capability, the Scion is outfitted in the latest audio gear.

By Land or Sea

Outside of door 21 at the Las Vegas Convention Center, Sony's "toy world" showcases a ski boat and off-road vehicle decked out with Sony marine head units, subs and amps. The new splash-proof head unit is installed and on display in the ski boat. Visit toy world for a demonstration of the new marine splash-proof head unit subs and amps in the Malibu Wakesetter or visit the Sony booth (#11066) to see Xplod slim subs and amps and nav-u™ (NV-U71T) with real-time traffic (service subscription required, sold separately). For information about these products, visit http://www.sony.com/Xplod.

Ladies and Gentlemen, Start Your Engines!

Sony reinforces its leadership role in car audio and portable navigation as an official sponsor of the National Hot Rod Association for the second consecutive year. Sony Electronics has signed up to remain the title sponsor of the NHRA Xplod Sport Compact Racing Series for 2007. This year's racing events, including eight standalone and three PowerAde events, will take place at designated NHRA sites nationwide. For a complete list, please visit: http://www.nhrasportcompact.com/.

  Contact:
  Linda Barger
  Sony Electronics Inc.
  linda.barger@am.sony.com

  William Byrne
  Burson Marsteller
  will.byrne@bm.com

SOURCE: Sony Electronics

CONTACT: Linda Barger of Sony Electronics Inc., +1-858-942-2986,
linda.barger@am.sony.com; or William Byrne of Burson Marsteller,
+1-312-596-3555, will.byrne@bm.com, for Sony Electronics Inc.

Web site: http://www.sony.com/Xplod
http://www.nhrasportcompact.com/