Sony Computer Entertainment America Unveils PLAYSTATION®3 to Hollywood's Elite

Diddy, Owen Wilson and Lindsay Lohan Join Sony Computer Entertainment America to Celebrate the Highly Anticipated PLAYSTATION 3


Sony Computer Entertainment America was joined last night by the hottest stars in entertainment, including Chris Rock and Lindsay Lohan to celebrate the debut of the PLAYSTATION®3 (PS3™) system, which will release in stores nationwide on November 17. The exclusive event took place at a Beverly Hills landmark and showcased the PS3's unparalleled gaming experience and an endless array of cross-media activities in a unique, interactive world where guests were invited to play beyond with innovative installations demonstrating the capabilities of the next generation system.

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At the invite-only event, David Arquette and Nick Cannon witnessed a new era of gaming, playing PS3 launch titles such as Resistance: Fall of Man™, Genji: Days of the Blade™ and NBA 07, demonstrating a high definition gaming experience never before possible until PS3 with its Cell Broadband Engine™, RSX™ graphics processor and high capacity format of Blu-ray Disc™ (BD). James Franco and Jamie-Lynn Sigler got the chance to view the summer blockbuster from Sony Pictures Entertainment, Talladega Nights: The Ballad of Ricky Bobby in pristine picture quality on BD. Christina Milian and Nicky Hilton saw how PS3 goes beyond gaming with its ability to browse the Internet, rip music, store and display photos and upload digital videos. To help celebrate the future of entertainment, hip hop star Diddy gave a special performance to a crowd filled with stars such as Paris Hilton and Nicole Richie.

The PS3 system will be available in North America on November 17, 2006. PS3 is an incredible value for the consumer and comes standard with advanced technologies, such as the Cell Broadband Engine™, built-in BD player, internal hard disk drive (HDD), HDMI output standard*, SIXAXIS™ wireless and network capability -- everything required to start enjoying the PS3 right out of the box. SCEA offers a 20GB HDD PS3 system for $499 and a 60GB HDD unit for $599, which includes built-in Wi-Fi connectivity (60GB HDD model only). More than 20 first- and third-party titles will be available during the launch window, resulting in the most robust software line-up ever offered by a console at launch. The launch catalog encompasses the most popular game genres, featuring industry leading franchises as well as new intellectual properties to be released exclusively on PS3.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system and the upcoming, much-anticipated PLAYSTATION®3 system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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NOTE: All game titles are trademarked by their respective owners. HDMI cable not included. Additional equipment may be required to use the HDMI connector. Video output in HD requires cables and an HD-compatible display, both sold separately. Use of the PLAYSTATION® Network is subject to terms of use: .

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Jennifer Clark of Sony Computer Entertainment America,
+1-650-655-5994, or, or Alice Chung,
+1-310-854-4879, or, for Sony Computer Entertainment America

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