San Francisco Celebrates the Launch of PlayStation®3 With Sony Computer Entertainment America

The Most Advanced Gaming System Ever Created Blows the Doors Off Stores at
                                  Launch

   WHO       -- Jack Tretton, Executive Vice President and Co-Chief
                Operating Officer, Sales and Marketing, Sony Computer
                Entertainment America Inc.
             -- Peter Dille, Senior Vice President, Marketing, Sony Computer
                Entertainment America Inc.
             -- Special guests Olympic Gold Medalist Shaun White, and highly
                anticipated musical performance

   WHAT      Consumers have been counting down the days to the much
             anticipated debut of PLAYSTATION 3 -- and at midnight on
             November 17th the first systems will be sold at the PlayStation
             Store ushering in the next generation in gaming and home
             entertainment.

             At this consumer event, which is open to anyone to line-up at,
             people will get the chance to party with the PlayStation
             digerati, and most importantly, be among the first to purchase
             their own PLAYSTATION 3 system at the stroke of midnight!
             Throughout the day on Thursday, the action will center around
             the consumers in line, who will be treated to a mind-blowing
             PLAYSTATION 3 experience. The PlayStation Store will be media
             access only and will feature multiple gaming stations for shoot
             purposes. Additionally, Fourth Street in front of the
             PlayStation Store will be barricaded to car traffic after 7:30
             p.m., making room for the arrival of the much-anticipated
             delivery of the PLAYSTATION 3 systems, followed by a live
             musical performance.

             PLAYSTATION 3 will officially hit stores on November 17. This
             highly anticipated computer entertainment system will serve as
             a platform for consumers to enjoy next-generation entertainment
             in the home for years to come.

   WHEN &    Thursday, November 16, 2006        PlayStation Store
   WHERE     8:00 a.m. -- Official consumer     101 4th Street (4th @ Minna)
             line-up begins                     San Francisco, CA
             Beginning at 8:00 a.m. -- Media registration
             11:45 p.m. -- Doors open and guests enter
             Midnight -- First PLAYSTATION 3 purchase

   VISUALS
             -- 8:00 a.m.:  Throngs of raging, hard-core gamers lining up
                outside and braving the elements to snag PLAYSTATION 3
             -- 8:00 a.m. -- 10:00 p.m.:  PLAYSTATION 3 demos within Sony
                PlayStation Store, available upon request
             -- 8:00 p.m.:  dramatic delivery of PLAYSTATION 3 shipment
             -- 8:30 p.m. -- 10:00 p.m.:  Live music performance on
                barricaded 4th Street (near Mission)
             -- Midnight:  First sale of PLAYSTATION 3
             -- 12:15 a.m.:  Interviews with lucky first consumer to
                purchase PLAYSTATION 3

   RSVP      Media are requested to RSVP online at
             http://67.19.218.130/~pnrsvp/sf_ps3_launch.html

   CONTACTS  Ryan Bowling
             Sony Computer Entertainment America
             Mobile:  650-245-7945
             Ryan_Bowling@playstation.sony.com

             Sheila Bryson
             Sony Computer Entertainment America
             Mobile:  415-828-3464
             Sheila_Bryson@playstation.sony.com

PRNewswire -- Nov. 16

SOURCE: Sony Computer Entertainment America Inc.

Web site: http://www.playstation.com/