Sony Electronics Opens Unique Showroom Store in Montebello Town Center to Launch Its New Para Tu Pais Service


$10,000 in Sony Computers Will Be Donated to the Montebello Unified School
         District to Celebrate Store Grand Opening on November 21

  WHO:         Sony Electronics recognized in the 2005 Americanos Poll as
               the best overall and most trustworthy brand among U.S.
               Latinos, announces the launch of its new Para Tu Pais
               service, which allows consumers living in the United States
               the opportunity to order a variety of Sony Electronics'
               products and have them delivered directly to their family and
               friends in Mexico.

  WHAT:        Media are invited for a preview of the Para Tu Pais unique
               temporary showroom store in the Montebello Town Center.  The
               store will allow consumers to experience the brands and learn
               more about the products, which include the finest in Sony
               televisions, DVD's, computers, home theatre systems, cameras
               and more.

               In commemoration of the launch, Sony will donate new Sony
               VAIO computers valued at $10,000 to the Montebello Unified
               School District, which serves a diverse student population
               from the cities of Bell Gardens, Commerce, Montebello, and
               portions of Downey, Los Angeles, Monterey Park, Pico Rivera,
               Rosemead and South San Gabriel.  Approximately 92 percent of
               students in MUSD are Hispanic.

  WHERE:       Montebello Town Center
               1716 Montebello Town Center Drive
               Montebello, CA 90640
               First level, near JCPenney (Park at JCPenney lot. Store
               across from Borders)
               From Downtown Los Angeles, Glendale, and Ventura County:
               Take Hollywood (101) Freeway or San Bernardino (10) Freeway
               to Pomona (60) Freeway EAST. Exit Paramount Boulevard or San
               Gabriel Boulevard exits.

  WHEN:        Tuesday, November 21
               11:00 a.m. - 1:00 p.m.
               *Media recommended to arrive at 10:30 a.m.

  INTERVIEWS:  Pedro LaFarga, Director, Sony Electronics, is available for
               interviews in Spanish and English.

  VISUALS:     - Donation presentation to the Montebello Unified School
               - Store ribbon-cutting ceremony
               - 100+ consumers gathered at store for opening festivities
               - Holiday shoppers experiencing Sony products and making
                 calls to Sony call center in Mexico inside store

PRNewswire -- Nov. 20

SOURCE: Sony Electronics

CONTACT: Maria Miraz of AIM, +1-760-291-2224, or main, +1-760-747-0444,
or cell, +1-858-229-6978, for Sony Electronics