MLB 07 the Show™ Delivers the First Pitch of the 2007 Season to the PlayStation®2 and PSP® (PlayStation®Portable) System

Best-Selling and Most Popular Baseball Videogame Knocks One Out of the Park With All-New Gameplay Features

PRNewswire
FOSTER CITY, Calif.
02/27/2007

Sony Computer Entertainment America Inc. (SCEA) announced today the launch of MLB 07 The Show™, available exclusively for the PlayStation®2 computer entertainment system and PSP® (PlayStation®Portable) handheld entertainment system. Already widely considered the most authentic baseball simulation on the market, the MLB franchise looks to build upon last year's success as the as the clear market leader by combining the perfect blend of all-new gameplay features and returning fan favorites.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020701/SFM066LOGO )

As the only first party game title officially licensed by Major League Baseball Properties Inc. (MLBP), Major League Baseball Advanced Media (MLBAM) and the Major League Baseball Players Association (MLBPA), MLB 07 The Show is set to deliver an unrivaled simulation with broadcast quality presentation.

For fans seeking an all-new experience in baseball simulations, MLB 07 The Show introduces the innovative Road to The Show mode, which enables fans to play solely as a custom-created rookie on both offense and defense while attempting to rise through the ranks and make a starting line-up in the Majors. Adding to the already robust online feature set, Online League Play is now available, providing players the ability to set up leagues with up to 30 teams, complete with statistical tracking, point benefits, and full customization. While playing in a league, users can catch the live status of all MLB® games going on around the league with a Live MLB Ticker and MLB.com Headline News.

"Last year, the MLB franchise was the clear MVP of the baseball category," said Scott Rohde, director, sports product development, Sony Computer Entertainment America.

"MLB 07 The Show demonstrates our continued pledge to create the most precise baseball simulation available and to deliver a flawless blend of authentic gameplay and unsurpassed realism."

To deliver the closest experience to actually being on the mound, the new Pitching Command System (PCS) provides authenticity and strategy to pitch selection by offering players a predetermined pitch comfort level based on a best to worst pitch scenario, while Adaptive Pitching Intelligence (API) allows users to either shake off the catcher or trust the calls he makes, based on batter tendencies and the pitcher's strengths. In addition, MLB 07 The Show now incorporates Umpire Personalities, keeping players on their toes as each ump will have his own unique animation and definition of the strike zone. It will be up to the player to determine each umpire's tendencies, providing a more authentic experience from the diamond and requiring strategic thinking from the player.

Contributing to the realism, MLB 07 The Show includes unique stadium ambiances, wind effects, more than 3,000 individual player animations, including personalized stances, pitching animations, individual swings, batting rituals and pitcher release points, player-scaled strike zones, and motion captures from MLB® players such as David Wright, David Ortiz, Eric Chavez, Shawn Green, Trevor Hoffman and more. Additionally, MLB 07 The Show incorporates more than 500 man-hours of development and analysis from the entire 2006 MLB season, which includes 18,891 at bats and 707,722 pitches in 2,429 games.

Returning key features for the MLB franchise include the popular Career and Season Modes, controlled access to full 40-man rosters, advanced batting and base running controls, interactive hot and cold zones, and the most comprehensive commentary ever produced for a sports game, featuring the three- man booth of Rex Huddler, Matt Vasgerian, and Dave Campbell. Returning gameplay favorites for PlayStation 2 include Rivalry Mode, which allows fans to set-up, track, and maintain heated rivalries, Franchise mode, where players take control of the entire team, the Home Run Derby and EyeToy™ functionality. MLB 07 The Show for the PSP system continues to be a fan favorite with its core features and ability to play anytime, anywhere, on the go.

This year's cover athlete, New York Mets® Third Baseman David Wright joined a hallowed group of MLB All-Stars that have graced the cover including last year's cover athlete, Boston Red Sox™ All-Star, David Ortiz. In just his third season in the Majors, Wright was named to the NL All-Star Game as a starter, and ranked among the club's top three hitters in all offensive categories for the 2006 Mets, who were the top run-scoring team in the National League. In addition, Wright heads the Do The Wright Thing charity whose mission is to increase awareness about multiple sclerosis and to raise money for multiple sclerosis organizations and projects.

Marketing efforts for MLB 07 The Show include a multi-million dollar marketing campaign across TV, radio, print and online, that will run nationally throughout the entire Major League Baseball® season. Additionally, MLB 07 The Show will receive full public relations and promotional support, as well as dedicated point-of-purchase displays and merchandising support.

The Independent Entertainment Software Rating Board (ESRB) rates MLB 07 The Show "E" for "Everyone." For more information about the ESRB visit www.esrb.org.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

NOTE: Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit the official website at MLB.com. © MLBPA, Official Licensee-Major League Baseball Players Association. Visit the Players Choice on the web at www.MLBPLAYERS.com.. © Sony Computer Entertainment America Inc.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20020701/SFM066LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Paul Murphy, +1-858-824-5963, or
paul_murphy@playstation.sony.com, or Scott Goryl, +1-858-824-5792, or
scott_goryl@playstation.sony.com, both of Sony Computer Entertainment America
Inc.

Web site: http://www.playstation.com/