LittleBigPlanet™: Explore, Create, Share.

Sony Computer Entertainment Worldwide Studios today revealed a glimpse of the LittleBigPlanet™ -- the first creative gaming experience for PLAYSTATION®3 (PS3™) -- at the Game Developers Conference (GDC) in San Francisco, California. Developed by Media Molecule, LittleBigPlanet is a new PS3 community-based game with a hugely innovative concept behind it. Players meet on a blue and green planet scattered with individual plots -- and use their character's amazing abilities to play, create and share what they build with other gamers throughout the world via PLAYSTATION®Network.

The LittleBigPlanet experience starts with players learning about their character's powers to interact physically with the environment. There are obstacles to explore, bits and pieces to collect and puzzles to solve -- requiring a combination of brains and collaborative teamwork. As players begin to explore, their creative skills will grow and they will be ready to start creating and modifying their surroundings -- the first step to sharing them with the whole community.

Characters have the power to move anything in this glued and stitched- together 3D landscape; they have the power to design, shape and build both objects and entire locations for others to view and play. There's no complicated level editor; all of these skills can be learned by simply playing the game. Creativity is part of the gameplay experience and playing is part of the creative experience. Players can make their world as open or as secretive to explore as they like. When it's ready, they can invite anyone within the LittleBigPlanet community to come and explore their patch -- or can go and explore everybody else's.

"We were confident that PS3 would be the platform to lead the way in creative gaming, and LittleBigPlanet brings this concept to life spectacularly," said Phil Harrison, President of Sony Computer Entertainment Worldwide Studios. "By giving players the power to shape and share an entire virtual world via PLAYSTATION Network, we've created the space for PS3 owners to realize their creativity and craft their own unique gameplay experience."

  So, how does it work?

  -- Play the game, learn the skills and then find your own way to play.
     There isn't a set solution to anything -- you live LittleBigPlanet
     however you want to.
  -- Create your own content -- customize your character and build your own
     locations. You have the power to rearrange anything in this
     unbelievably tactile landscape.
  -- Build, move, create, collaborate -- then share content with friends or
     publicly by inviting the whole world to come and visit your own
     location on LittleBigPlanet.

  Key features:

  -- There's not just one way to play. Players craft their own individual
     experience
  -- Unlimited possibilities for user-created content -- players can
     customize everything:  their characters, the landscape around them and
     their own patch on LittleBigPlanet
  -- Players discover and win new skills and items to aid them on their
     creative journey
  -- Initial levels will be provided -- endless others will be
     user-generated on a global scale. LittleBigPlanet will change every day
     as players contribute their own levels
  -- Online and offline multiplayer modes -- play alone, work as a team or
     get competitive
  -- LittleBigPlanet global community for players to get involved with:
     includes player comments, rankings and easy communication with new and
     existing friends

A demo of LittleBigPlanet for PS3 is slated for the PLAYSTATION Network this fall. The full version will follow in early 2008.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/.

*All game titles are trademarked by their respective owners. HDMI cable not included. Additional equipment may be required to use the HDMI connector. Video output in HD requires cables and an HD-compatible display, both sold separately. Use of the PLAYSTATION® Network is subject to terms of use: www.us.playstation.com/termsofuse, and applicable privacy policy. Children under 18 will require parental consent. Broadband internet service is required (sold separately). Some broadband services may not work with the PLAYSTATION® Network and performance may vary. PLAYSTATION® Network may not be available in all regions and certain content or services may not be available to children under 13. Features and offerings of the PLAYSTATION® Network may change without notice. For more information, please visit www.us.playstation.com/termsofuse.

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Ron Eagle of Sony Computer Entertainment America Inc.,
+1-858-824-5585, or Ron_eagle@playstation.sony.com

Web site: http://www.playstation.com/