Sony Computer Entertainment America Expands Its Business Development Team, Announces New Licensing Department

Sony Computer Entertainment America (SCEA) Inc. today announced it is expanding its business development organization by forming an intellectual property (IP) licensing team designed to increase awareness of the company's brands and characters and to expand collaborations with new and existing business partners. As part of this expansion, the company has appointed Shelly Gayner to director of Licensing within Business Development, effective immediately. In this newly created position, Gayner will report to Phil Rosenberg, senior vice president of Sales and Business Development

As part of her role, Gayner will manage SCEA's licensing team, which is responsible for licensing the PlayStation® brand, including first-party game characters, for merchandise and entertainment products. She will also oversee the licensing of peripherals and accessories for PlayStation platforms including PSP® (PlayStation®Portable) and PLAYSTATION®3 (PS3™) computer entertainment system.

"Shelly has the perfect blend of legal expertise and videogame industry knowledge which will help us grow the PlayStation business by introducing our valued brands to a wider audience," said Phil Rosenberg, senior vice president of Business -- Development and Sales, Sony Computer Entertainment America. "We now have a dedicated team to help us capture licensing and revenue opportunities, which is important to our business and long-term growth."

Gayner brings more than fourteen years of industry experience to this role, with the most recent years being at SCEA. Previously, she was director of Legal and Business Affairs, where she negotiated a wide-range of intellectual property related agreements, including content, merchandise, software and end-user licenses. She also worked on the company's property licenses, which include MLB, NHL, the Gran Turismo™ series, Downhill Domination® and Tourist Trophy The Real Riding Simulator™. Prior to joining SCEA, Gayner held the position of corporate trademark counsel at Sun Microsystems Inc. and was corporate counsel for Sega of America.

About Sony Computer Entertainment America

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

NOTE: "PlayStation," "PLAYSTATION," "PSP," "PS one" and the PlayStation logo are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Abigail Murphy, +1-650-655-5510, or
abigail_murphy@playstation.sony.com, or Kimberly Otzman, +1-650-655-7524, or
kimberly_otzman@playstation.sony.com, both of Sony Computer Entertainment
America Inc.

Web site: http://www.playstation.com/