MLB 07 The Show™ Continues Its Remarkable MVP Run by Launching on PLAYSTATION®3 System

Sony Computer Entertainment America Inc. (SCEA) announced today the launch of MLB 07 The Show™, exclusively for PLAYSTATION®3 (PS3™) computer entertainment system. Already a hit on the PlayStation®2 computer entertainment system and PSP® (PlayStation®Portable) handheld entertainment system, MLB 07 The Show for PS3 looks to build on its critical acclaim as the most authentic baseball simulation on the market and knock one out of the park by taking full advantage of the power of PS3 and delivering a whole new level or realism.

As the only first party videogame officially licensed by Major League Baseball Properties (MLBP), Major League Baseball Advanced Media (MLBAM) and the Major League Baseball Players Association (MLBPA), MLB 07 The Show for PS3 offers an unrivaled simulation with broadcast quality presentation, along with various modes for unique gameplay opportunities.

Adding to the already robust online feature set, online play becomes even more interactive on PS3 as players are "Always Online," allowing elements such as a scrolling MLB Score Ticker, Buddy Invites to occur at any point, and Online League Play with the ability to set up leagues with up to 30 teams, complete with statistical tracking, point benefits, and full customization. For those willing to toil as a rookie in order to become a future All-Star, MLB 07 The Show introduces the innovative "Road to The Show" mode, which enables fans to play solely as a custom-created rookie on both offense and defense while attempting to rise through the ranks and make a starting line-up in the Majors.

"MLB 07 The Show for PS3 demonstrates the commitment our developers have to delivering the most precise next-gen baseball title on the market," said Scott Rohde, director, sports product development, Sony Computer Entertainment America. "Every pitch, batting stance, stadium, and even umpire personalities have been painstakingly replicated to ensure that our long, successful tradition of creating the most popular baseball simulation continues and solidifies the MLB franchise as a Hall of Famer."

Contributing to the realism, MLB 07 The Show for PS3 includes crowd interaction and ambiance including fans reaching for foul balls, vendors selling baseball fare, singing of the traditional 7th inning stretch, participation in the wave, standing ovations, unique stadium environments, and more. On the field, more than 3,000 individual player animations have been incorporated into the game, including personalized stances, pitching animations, individual swings, batting rituals and pitcher release points, player-scaled strike zones, and motion captures from MLB® players such as David Wright (MLB 07 The Show's Cover Athlete), David Ortiz, Eric Chavez, Shawn Green, and more. Additionally, MLB 07 The Show for PS3 incorporates more than 500 man-hours of development and analysis from the entire 2006 MLB season, which includes 18,891 at bats and 707,722 pitches in 2,429 games.

To deliver the closest experience possible to actually playing in the Majors, players have more control on the mound and in the field then ever before. The new Pitching Command System (PCS) provides authenticity and strategy to pitch selection by offering players a predetermined pitch comfort level based on a best to worst pitch scenario. Additionally, Adaptive Pitching Intelligence (API) allows users to either shake off the catcher or trust the calls he makes, based on batter tendencies and the pitcher's strengths. With updates to the Branch Point Technology, players can take full control of fielders allowing for incredibly smooth, fluid transitions for seamless double plays and relays.

Returning key features for the MLB franchise include the popular Career and Season Modes, controlled access to full 40-man rosters, downloadable rosters, advanced batting and base running controls, interactive hot and cold zones and the most comprehensive commentary ever produced for a sports game, featuring the three-man booth of Rex Huddler, Matt Vasgerian, and Dave Campbell.

Marketing efforts for MLB 07 The Show include a multi-million dollar marketing campaign across TV, radio, print and online, that will run nationally throughout the entire Major League Baseball® season. Additionally, MLB 07 The Show will receive full public relations and promotional support, as well as dedicated point-of-purchase displays and merchandising support.

The Independent Entertainment Software Rating Board (ESRB) rates MLB 07 The Show "E" for "Everyone." For more information about the ESRB visit www.esrb.org.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com/

PLAYSTATION, PlayStation and PSP are registered trademarks and PS3 is a trademark of Sony Computer Entertainment Inc

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit the official website at MLB.com. © MLBPA, Official Licensee-Major League Baseball Players Association. Visit the Players Choice on the web at www.MLBPLAYERS.com. © Sony Computer Entertainment America Inc.

SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Paul Murphy, +1-858-824-5963, paul_murphy@playstation.sony.com,
or Scott Goryl, +1-858-824-5792, scott_goryl@playstation.sony.com, both of
Sony Computer Entertainment America Inc.

Web site: http://www.us.playstation.com/