Sony Computer Entertainment America Sponsors Third Annual AST Dew Tour

Tour Brings PlayStation® Brand and Action Sports to Fans Nationwide


Sony Computer Entertainment America Inc. (SCEA), today announced its third title sponsorship of the AST Dew Tour for 2007, demonstrating the company's continued commitment to the world of action sports. The AST Dew Tour debuted in 2005 as the first-ever professional action sports tour and features several events including skateboard park, skateboard vert and freestyle motocross. The tour kicks off on June 21 and takes place over the course of five months in five major cities with the final stop at the PlayStation Pro in Orlando, FL.

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Fans attending the AST Dew Tour events, including the PlayStation Pro, can visit the award-winning PlayStation Experience truck to sample PlayStation products first hand including the latest software titles for PLAYSTATION®3 (PS3™), PlayStation®2 computer entertainment system and PSP® (PlayStation®Portable) handheld entertainment system.

Viewers from home can get into the action as well with The PlayStation® Trick of the Week contest. Following each AST Dew Tour event, fans can vote online at for their favorite trick of the event. Once the votes are tallied, an action sports athlete will be awarded The PlayStation Trick of the Week and a check for $5,000. After the Toyota Challenge, the fourth stop on the tour, fans will be able to vote on all The PlayStation Trick of the Week winners to select The PlayStation Trick of the Year. At the PlayStation Pro in October, The PlayStation Trick of the Year winner will be announced. The winner will take home a check for $10,000 along with other PlayStation prizes.

"We are proud to announce our title sponsorship of the 2007 AST Dew Tour and are extremely excited to be an integral partner in the grand finale of what is sure to be a successful tour," said Donna Armentor, senior manager of Promotions at SCEA. "Our partnership with the AST Dew Tour allows us to reinforce our already dominant presence within the action sports market and also provides us with the opportunity to increase exposure for the PlayStation brand."

"We're excited to have PlayStation return for its third year as event title sponsor of the fifth stop of the AST Dew Tour, the PlayStation Pro," said Wade Martin, president and general manager of the AST Dew Tour. "Action sports and gaming go hand in hand, and we are thrilled to be partnered again with category leader PlayStation, who does so much to bring their partnership to life on-site, on-air and on-line."

  The 2007 AST Dew Tour stops include:

  June 21-24      Panasonic Open -- Baltimore, MD
  July 19-22      Right Guard Open -- Cleveland, OH
  Aug 16-19       Vans Invitational -- Portland, OR
  Sept 20-23      Toyota Challenge -- Salt Lake City, UT
  Oct 18-21       PlayStation Pro -- Orlando, FL

  About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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"PlayStation", "PLAYSTATION", "PSP," and "PS one" are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Abigail Murphy, +1-650-655-5510,, or Kimberly Otzman, +1-650-655-7524,, both of Sony Computer Entertainment
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